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Adobe Firefly Revolutionizes Creative Ideation with New Mobile App, Multimedia Moodboarding and Expanded AI Models

June 12, 2025

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Fast Company

“Why we do what we do every day is really around accelerating creative workflows and helping creatives be more creative within the applications that they use every single day, like Illustrator and Photoshop.”

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CNBC

“AI is a massive tailwind in each one of those businesses - Document Cloud and Creative Cloud - both with respect to attracting a whole new set of customers as well as the ability to have additional value and therefore being able to monetize.”

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Wall Street Journal

“Unlike some of the more speculative AI visions put forth by nearly every company in tech, Adobe benefits from some of the clearest use cases that could prove especially popular with its user base.”

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