Symbolism and meaning of tertiary colours
Each tertiary colour carries distinct emotional and cultural significance. Understanding these associations helps you choose colours strategically.
Vermilion, scarlet and nasturtium
Historically derived from cinnabar (mercury ore), vermilion has been used since the Neolithic period in China, India and Ancient Rome for artistic and cosmetic purposes. Modern vermilion uses synthetic pigments due to cost and toxicity concerns.
Emotional associations:
- Warmth, passion, sensuality and creativity
- Talent and opulence in digital design
- Can suggest danger or negative emotion if overused
Design guidance: Use sparingly to avoid overwhelming designs. Pair with grey or gold for a striking contrast that lets these rich colours shine.
Ochre, gold and saffron
Gold represents material and financial power—conveying luxury, security, comfort and warmth. Ochre creates harmonious, calming atmospheres with authenticity and softness.
Saffron variations attract attention and evoke a sense of purity and solemnity.
Design guidance: These are powerful colours—restrain to strategic accents. Gold pairs beautifully with red, black or brown for opulent effects, but can feel excessive if overused.
Chartreuse, sulphur and pistachio
Signalling elegance and harmony, these gentle colours bring calm and reassurance. Their green tones reference nature, spring and playfulness.
Design guidance: These refreshing, soft hues pair perfectly with white for lightness and optimism. For warmth, combine with browns or wood-effect elements. For playfulness, pair with pink or orange—especially for children's designs.
Turquoise
Turquoise colours invite escapism—representing the sky or crystalline water, lagoons and clear horizons. They convey relaxation, peace and stability.
Design guidance: Powerful despite their calming nature. Lighten intensity with white or wood textures. Effective in moderation or for accent elements. Pair with black/white for Art Deco effects, or soft lavender for delicate results.
Indigo and campanula
Striking intensity and depth characterise indigo hues. They evoke creativity, strength, power, luminosity and brilliance. Their richness suggests mystery and introspection whilst inspiring confidence—trusted values in graphic design.
Design guidance: Indigo's intensity suits varied and surprising combinations. Pair with mustard for remarkable contrast, or orange/vermilion for striking opposition. White or cream accents create less contrast but equally striking results.
Purple
Modern purple evokes boudoirs, theatre and religion—symbolising opulence, power and hierarchy. Its theatrical nature conveys strength, royalty and intimacy.
Purple uniquely combines warm and cool characteristics—you can emphasise either based on surrounding colours.
Design guidance: Perfect for sophisticated, intimate atmospheres. Stunning in jewel-toned intensity. With pink: ultra-feminine style. With dark green: voluptuous effect. With light green: spring aesthetic. Purple stimulates imagination and works beautifully across creative applications.