Pinterest - Igniting Emotional Sparks with Inspiring Stories

Imagination does more than stir the soul — it can inspire audiences to act. Remarkable ideas lead to inspiring stories, and fantastical narratives take audiences on a creative journey leading to a future vision.

The fantasy worlds created by Pinterest in a recent ad campaign were inspired by reality, but the path to a winning concept wasn't easy when confronted with limitless creative possibilities.

Find out how the Pinterest House of Creative, led by Xanthe Wells, VP of Global Creative at Pinterest, learned to uncover creativity in unexpected places and dive into the art of creating content that strikes a chord, resonating deeply with audiences.