Beyond Human Limits: The Future of Creative Content with GenAI Inside

Creatives and marketers are at an inflection point — demand for content has exploded, with no signs of slowing down, and traditional workflows and strategies are no longer cutting it. In fact, with creative teams already struggling to keep up with demand, IDC’s 2024 Global DataSphere forecast estimates that the amount of data and content generated is growing at 24.4% per year — a challenge that necessitates innovative new solutions.

The IDC Spotlight Beyond Human Limits: The Future of Creative Content with GenAI Inside, explores how generative AI can unlock ROI and address some of the most pervasive production challenges facing enterprise organizations today.

The paper includes:

• Ways generative AI can boost ROI from content campaigns
• Reasons why 83% of enterprises believe strategic use of generative AI will give them a significant competitive advantage
• Considerations for implementing generative AI successfully
• Innovations in content production with responsibly developed Adobe Firefly generative AI

It’s time for organizations to rethink their creative operations. Download the paper to find out how today.