The cross device conversation is still complicated. It all starts with an understanding of managing identity in order to target the connected consumer. eMarketer and Adobe have come together to help demystify the complexity.
The webinar will address these key questions:
- What’s the current state of cross-device targeting among advertisers?
- Where does TV fit in to the cross-device landscape?
- How valuable is first-party data?
- Will marketers attempting to target audiences run into privacy concerns?
Lauren Fisher, Senior Analyst, eMarketer
Ali Bohra Director, Product Marketing Media & Advertising Solutions, Adobe
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