2018 Digital Trends Report
Thanks to almost 13,000 marketing, creative and IT professionals worldwide, we know what’s trending in Digital Marketing. As a continuation to 2017, optimising the customer experience remains the greatest opportunity in 2018. Companies with a customer-centric approach are more than twice as likely to exceed their goals by a significant margin.
As you were unable to join us at Experience Forum for our Digital Trends launch event, we will be bringing the insights to you for a live webinar presented by Adobe and Econsultancy.
Join us to learn more about:
- How organisations are continuing to put the customer at the heart of its business
- The role of integrated cloud-based technologies in achieving a competitive edge
- What internal and external barriers are still being faced
Jamie has worked in digital marketing for 14 years, 8 of those with Adobe getting passionate with clients about optimisation, personalisation and behavioural targeting. He has experience client, agency and vendor-side and has worked in EMEA and APAC, recently covering digital marketing for Adobe in South East Asia years. His current areas of focus include mobile optimisation and the role of the marketing cloud in today’s marketing landscape.
Seán Donnelly is a Senior Analyst at Econsultancy. A strategic thinker with deep knowledge of marketing, Seán works on delivering industry-leading research, briefings and reports for the digital marketing sector. Prior to this, Seán worked at Dublin City University (DCU) where he was responsible for industry engagement. In this role he led the delivery of over 150 digital marketing, ecommerce and e-learning applied research projects with Irish and international businesses.