Experience Webinar
Thursday 21 June, 2018

Adobe Experience Forums



AI: The New Normal

With the explosion of channels, devices, formats, personas and expectations, Artificial Intelligence (AI) and machine learning are not just an opportunity (with exploding computing power and innovative new algorithms like deep learning), but a necessity.
This webinar will help you discover how you can develop your data systems by applying AI to create intelligent offers and customer experiences.
Our guest speaker from Syntasa will talk about the key differences between Machine Learning and AI, and how the latter can deliver more than you could ever imagine.  Rob McLaughlin from Sky UK will discuss how he and his team have delivered truly incredible ‘cross-channel’ experiences using AI assisted customer intelligence.
Join to learn how:
  • AI assisted data modelling delivers self-optimising cross-channel experiences that drive real ROI
  • You can unlock the power of behavioural data 
  • Sky have implemented a successful AI programme without scaling their team
Register now to join Adobe and your digital, analytics, marketing and IT peers to realise how you can collaborate to bring a complete customer view into focus.


Date: Thursday 21 June, 2018
Time: 3pm BST



Featured speakers


Rob McLaughlin
Rob McLaughlin is head of Digital Analytics & Decisioning at Sky - Europe’s largest media & entertainment provider. Rob joined Sky in 2016 and has been working to transform the omnichannel experience by focusing on executing real-time personalisation to its 22.5 million customers while delivering against revenue, retention and service objectives. Rob has an accomplished track record of bringing customer data into the complex marketing and technology landscape. Prior to Sky, Rob managed analytics projects at DigitasLBi, Barclays UK, Canon Europe, Blue Latitude, Oracle, comScore, and BrightTALK. Having worked both as a consultant and in-house, he has in-depth knowledge of how businesses from multiple verticals can leverage data to achieve efficiency and growth at scale and speed.
Rob McLaughlin
A future-looking data evangelist, Anthony Magee is Senior Product Marketing Director at Syntasa. He is obsessive about leveraging data science for better customer experiences and increasing ROI. A midlander from Rugby, who flew the nest to the big smoke, Anthony has worked in senior leadership for some of the country's largest organisations and agencies. As a serial expert user of an array of industry leading technologies, he’s constantly breathing the kiss-of-life into dull and lifeless data silos to create buzz and drive measurable business change. Having been responsible for building next-generation data capabilities, Anthony has led teams delivering real-time insights, operational monitoring, omnichannel customer research, algorithmic optimisation, CRM, real-time decisioning, data management and customer value management.
Michael Plimsoll
Michael Plimsoll is a seasoned innovative marketer focused on driving efficiencies and improved return on investment through the better use of data and content in Marketing. He has an extensive background in data driven marketing, content management, cross-channel marketing and digital advertising.Michael currently works in the Product & Industry Marketing team at Adobe, responsible for FSI across EMEA. In this role he helps Adobe’s FSI customers to better achieve their marketing objectives through deep industry insight and best practises, as well as ensuring they are maximising their use of Adobe solutions.Prior to Adobe, Michael held various client side and agency roles at companies such as BSkyB, Ogilvy and Wunderman; working on accounts such as American Express, Microsoft, IBM and BT.