Experience Webinar
Wednesday 1st August, 2018

Adobe Experience Forums



Live Webinar: Turn Customer Data into Customer

It’s a well-known fact that the abundance of data has changed the marketing game in recent years. That doesn’t mean all companies are getting the same value from the information they gather. Some brands can use their data to paint a beautifully complete picture of their customers. Others are still drawing stick figures.
Join Adobe and our partner Yard on 1st August for an hour-long webinar to learn more about how you can align internal teams, processes and technologies to capture and draw actionable insights from your data. 
You’ll hear more detail on how to gather more intelligence from your data by:
  • Focusing on becoming an experience business
  • Creating a single customer view
  • Building your attribution model to maximise ROI


Register now to join Adobe and your digital, analytics, marketing and IT peers to realise how you can collaborate to create streamlined customer journeys and outstanding customer experiences.


Date: Wednesday 1st August, 2018
Time: 3pm BST



Featured speakers


Rob McLaughlin
Paul Newbury - CTO & Co-founder at Yard Digital
Data collection, modelling strategy and machine learning expert.
Paul brings over 16 years of experience in data modelling and analytics, qualifications in all major analytics tools and a Masters in Information Systems Management. Paul is also a qualified trainer and regularly delivers training courses for some of the UK’s biggest companies. He has built industry renowned, multi-channel attribution tools and successful tag-management solutions from scratch.
Rob McLaughlin
Dan Britcher As Adobe's EMEA Lead for the Media & Entertainment Industry, Dan Britcher brings more than 20 years of experience in sales, business development and product strategy across technology, publishing, broadcasting and digital media industries. Prior to joining Adobe, Dan has held executive positions at Time Warner, Guardian Media Group, Yahoo and Brightcove.