Experience Forum
2019 Digital Trends

Adobe Experience Forums



Join Adobe on Wednesday, 27 February and uncover exciting opportunities to outperform the competition and find out what the most successful organisations are focusing their investments on in 2019. 

Why you should attend:
  • Network with over 100 digital, marketing, creative and IT professionals from renowned brands across industries
  • Hear from Sean Donnelly of Econsultancy who will reveal the key themes and insights from Digital Trends 2019
  • Help benefit your organisation by sharing key takeaways from the Experience Forum
  • Connect and engage with Adobe experts on creating impactful customer experiences and becoming a digital-first organisation


Places are limited, so please register now to avoid disappointment.
Date: Wednesday, 27 February
Time: 8.00 - 11.00am 
Location: The Ham Yard Hotel, London W1D 7DT





8:00 - 9:00 Breakfast & Registration
9:00 - 9:10 Welcome & Introduction John Watton, Senior Director, Enterprise Marketing EMEA, Adobe
9:10 - 9:40 Digital Trends 2019: An examination of digital trends impacting approaches to marketing strategy in 2019 Sean Donnelly, eConsultancy
9:40 - 10:10 Making Sense of the Digital Trends Jamie Brighton, Adobe
10:10 - 10:30 Data Governance is Key Matthew Lindley, BT
10:30-10:45 The Future of Digital Marketing = Intelligent Customer Experience Michael Softley, Microsoft
10:45 - 11:00 Experience Cloud Demo Ben Hutchinson and Hakan Fritz, Adobe
11:00 - 11:30 Networking & Print Activation






Sean Donnelly is a Senior Analyst at Econsultancy. A strategic thinker with deep knowledge of marketing, Seán works on delivering industry-leading research, briefings and reports for the digital marketing sector. Prior to this, Sean worked at Dublin City University (DCU) where he was responsible for industry engagement. In this role he led the delivery of over 150 digital marketing, ecommerce and e-learning applied research projects with Irish and international businesses.
Matthew Lindley is the Lead Tagging Engineer at BT, providing analytics implementation expertise to over 40 different applications in the Consumer division, which sees over 800m digital interactions each month across 550,000 active web pages.  Matthew has, and continues to drive fundamental change in business practices to ensure processes are fit-for-purpose in an ever-changing world whose attention now begins to focus heavily on data privacy and consent.
Jamie Brighton has worked in digital marketing for over 15 years, 10 of those with Adobe helping clients implement and adopt optimisation, personalisation and behavioural  targeting. He has experience client, agency and vendor-side and has worked in digital marketing for Adobe in EMEA and APAC, covering the South East Asia region.In his current role, Jamie is part of the product and industry marketing team, heading up product marketing for the Adobe Marketing Cloud in EMEA. His current areas of focus include mobile optimisation and the role of the marketing cloud in today’s marketing landscape.