Experience Marketing
Experience Festival

  

Experience  Marketing: Learning from Digital Thinkers. 

 

In our exclusive content hub, we provide all sessions of the Experience Festival 2019, on demand. Get insights from customer experience heavyweights like RBS, Penguin Random House and Twitter and learn all you need to know about the big trends in Digital Marketing for 2019. 

  

 

Trending Topic - Digital Marketing Trends

Experience Festival 2019: Customer Experience Management at Scale
Join this session and learn what challenges marketers are faced with today, and how to overcome them, when it comes to delivering customer experience at scale.
 
John Watton
Senior Director Enterprise Marketing EMEA, Adobe
The future of work: Artificial Intelligence, Sensors, Virtual Universes and Space Pioneers
Join this session to hear from luminary speaker, Sophie Hackford as she discusses the future of work: Artificial intelligence, sensors, virtual universes and space pioneers.
 
Sophie Hackford
Futurist, Technologist, Researcher and Anthropologist
Digital Trends 2019
This presentation will focus on the most significant digital-related trends that are driving marketing and customer experience strategy. 
 
Jamie Brighton
Head of Product & Industry Marketing EMEA, Adobe
Sean Donnelly
Senior Analyst, Econsultancy

 

Trending Topic – Artificial Intelligence

Between Business and Creativity: AI-driven Customer Experiences
AI is shaping the next generation of marketing, creativity and will be fueling new customer experiences and business models. Explore how to leverage the power of AI and its implications for the future. 
 
Julian Kramer
Chief Experience Ambassador, Adobe
Context is Everything: Unlocking the power of AI panel
Join this panel of experts as they discuss the implications of AI, its importance in customer experience and how machine learning can help you work better, smarter and faster. 
 
Bruce Daisley
VP EMEA, Twitter
Bridget Perry
VP Marketing EMEA, Adobe
Michael Scherotter
Creative Experience Engineer, Microsoft
Thomas Meyer
Director Digital Strategy Group, Adobe
Context Is Everything – The Role of AI in Marketing
This presentation will cover the results of Adobe commissioned research into the uses of AI within marketing and how Adobe can help harness AI and machine learning for more personalised experiences.
 
Steve Allison
Senior Manager Product Marketing, Adobe
 

 

Trending Topic - Customer Acquisition

Fragmented Data is Leaving Your Customers with Flawed Experiences.
In this session, learn about the importance of being able to have a holistic view of your customers, common obstacles and how to overcome them successfully. 
 
Axel Schaefer
Senior Manager, Product & Industry Marketing, Adobe
Mark Gray
Senior Solutions Consultant, Adobe Analytics Cloud 
 
Experiences Should be Personal. Anything Else is Irrelevant.
In this session, learn about the key challenges that effect personalisation and how other companies have successfully put personalisation in practice. 
 
Axel Schaefer
Senior Manager, Product & Industry Marketing, Adobe
Andrew Hawkins
Senior Solutions Consultant, Adobe Analytics Cloud
 
Laying the Foundation for Connected Advertising Experiences.
Learn how your peers have leveraged modern tools to bridge the gap between AdTech and MarTech to deliver more meaningful and valuable experiences for their customers. 
 
Toccara Baker
Senior Product Marketing Manager, Adobe Advertising Cloud
Sam Mathie
Solutions Consultant, Adobe
 

 

Trending Topic - Campaign Orchestration

Harness the Power of Campaign Orchestration.
In this session, you will learn how to create orchestrated experiences with great content. Drive hyper-personalisation across touchpoints and leverage real-time insights along the entire customer journey. 
 
Timo Kohlberg
Senior Product Marketing Manager, Adobe
Doan Than
Solutions Consultant, Adobe Marketing Cloud
 
Content at the Speed of Thought.
This session will show you how you can reach the nirvana of truly streamlined content delivery with easy-to-use development, authoring and delivery tools for marketers, creatives & IT. 
 
Jamie Brighton
Head of Product & Industry Marketing EMEA, Adobe
Hakan Fritz
Solutions Consultant, Adobe
 

 

Trending Topic – Digital Transformation

Building your Digital Foundation
Great experiences start with great content, but they don't end there. You need an efficient way to create, manage, and deliver that content to all your relevant channels.  
 
Jamie Brighton
Head of Product & Industry Marketing EMEA, Adobe
Chao Zheng
Senior Solutions Consultant, Adobe Marketing Cloud
 
A new chapter – Penguin Random House UK’s transformation story
Learn how Penguin Random House embraced digital transformation as a way to connect authors and their books with audiences online.  
 
Albert Hogan
Director Audience & Digital Development, Penguin Random House