Unlocking Social Marketing for Financial Services

Realise the potential of social media as part of a comprehensive Customer Experience Management (CXM) strategy
 

Tuesday, 2nd July

Realise the potential of social media as part of a comprehensive Customer Experience Management (CXM) strategy
 
As Financial Services organisations begin to embrace the potential for business change driven by social media, understanding and acting upon all of the communications and engagements across the myriad of online and offline channels can be a challenge.
 
Join Adobe, Hootsuite and your peers from the Financial Services industry to learn about the challenges and opportunities facing multichannel marketers integrating social marketing with traditional activities.
 
In this session, we will guide you through some of the key learnings from Hootsuite’s 2018 Social Business Report with a focus on the key initiatives driving your peers forward in the coming year.
 
Learn how Adobe, Hootsuite and our technology partners are leveraging our solutions for success and how the Experience Data Model can help socially savvy marketers achieve their goals.
 
Adobe’s industry expert will cover the latest trends in the FS industry while outlining how best to tackle the everchanging digital landscape while Hootsuite will talk through the partnership between Adobe and Hootsuite and how we’re working together to ensure every action is personalised, timely, and relevant.
 
Agenda
 
Date & Time: Tuesday 2nd July. 9:30 – 16:00
 
Location: Adobe Customer Experience Centre, White Collar Factory, 1 Old Street Yard, London, EC1Y 8AF
 
9:30 – 10:00 Breakfast
10.00 – 10.15  Welcome & Introduction
10.15 – 10.45  Current state of Social in FSI - Hootsuite 
10.45 – 11.15  Current state of multi-channel Customer Engagement - Adobe
11.15 – 11.30  Coffee & Networking
11.30 – 12.00  Future trends in FSI – Adobe & Hootsuite
12.00 – 12.30  Demonstration 
12.30 onwards Lunch & Customer meetings
 
 
 
Registration
 
By providing your contact information, you agree that the Adobe group of companies may share my contact information with Hootsuite for marketing purposes.