Realise the potential of social media as part of a comprehensive Customer Experience Management (CXM) strategy
As Financial Services organisations begin to embrace the potential for business change driven by social media, understanding and acting upon all of the communications and engagements across the myriad of online and offline channels can be a challenge.
Join Adobe, Hootsuite and your peers from the Financial Services industry to learn about the challenges and opportunities facing multichannel marketers integrating social marketing with traditional activities.
In this session, we will guide you through some of the key learnings from Hootsuite’s 2018 Social Business Report with a focus on the key initiatives driving your peers forward in the coming year.
Learn how Adobe, Hootsuite and our technology partners are leveraging our solutions for success and how the Experience Data Model can help socially savvy marketers achieve their goals.
Adobe’s industry expert will cover the latest trends in the FS industry while outlining how best to tackle the everchanging digital landscape while Hootsuite will talk through the partnership between Adobe and Hootsuite and how we’re working together to ensure every action is personalised, timely, and relevant.
Date: Wednesday, 31 July 2019
Location: White Collar Factory, 1 Old Street Yard, London, EC1Y 8AF
Time: 13:00 – 18.00
Speaker: Helen Millar, Royal London
|13:00 – 13:30||Lunch|
|13:30 – 13:45||Welcome & Introduction|
|13:45 – 14:00||Current state of Social in FSI - Hootsuite|
|14:00 – 14:30||Current state of multi-channel Customer Engagement - Adobe|
|14:30 – 14:45||Coffee & Networking|
|14:45 – 15:15||Future trends in FSI – Adobe & Hootsuite|
|15:15 – 15:45||Panel Discussion|
|16:00 onwards||Drinks & Networking|
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