Content Quality and Optimization on a Global Scale

Thursday October 3rd 2019

What does it take to scale your content across hundreds of markets? What toll does it take on your organization and where do you even start? What are the best practices and how can you maintain high quality, governance and velocity?
 
Meet the Experts
At this morning seminar, you will learn how content can be set free without compromising quality, what it requires from the organization and how it can be scaled.
With experts from Adobe, Siteimprove and Valtech, we will explore how content can truly be scaled across markets without compromising quality and maintaining a high governance structure. We will dive into how your content can show you what engages your key audience – and what doesn’t!
We will also cover how you can go about creating and measuring global KPIs and demonstrate ROI against your investments across geographical borders, teams and varying internal interests and opinions.
 
Why should you attend?
By attending the seminar, you will bring home:
 
  • Know-how and concrete advice from some of the brightest minds within global digital strategy, content optimization, quality assurance and brand consistency
  • Inspiration from organizations that have walked the winding roads of truly global, digital projects
  • A better understanding of how to launch and manage a comprehensive digital platform, while maintaining content quality and brand consistency
 
Who should participate?
The seminar is relevant for CEOs, CMOs to Marketing Managers - People responsible for digital marketing in companies that have an ambitious online strategy and/or a global roadmap.
 
Agenda
08.30 – 09.00 Registration and breakfast
09.00 – 09.45

Global scaling with personalized content 

Speaker: Peter Laub, Adobe

  • Working with content can rapidly become a very static and outdated experience. With Adobe Experience Fragments, you can scale content and target individuals based on current and historical behavior
  • Take the guesswork out of what does and doesn’t work by utilizing Adobe ML/Sensei to optimize on an individual level, using what engages users the most
  • Learn how to rollout your content in local markets in a multilingual setup
09.45 – 10.15

Get a simple and actionable overview of your digital presence

Speaker: Nichlas Toft, Siteimprove

  • How does your organization appear to the digital public eye?
  • Work with one single platform to measure and improve your website’s performance within content quality, digital accessibility, SEO, web analytics, data privacy and more
  • Ensure brand consistency across geographies and teams and optimize the way you work with Siteimprove’s integrations to the leading CMS platforms in the market, including Adobe
10.15 – 10.30 Break
10.30 – 11.00

Learn how market leaders successfully scaled content creation and their own digital transformation

Speaker: Carsten Schou Hjæresen, Valtech

  • How are companies like Grundfos and scaling their content and what is the toll on their organization when working with both master and local content versions?
  • What are the challenges to applying a strong governance structure and what is critical in doing so?
  • Get a checklist for what you should be doing when scaling your content!
11.00 – 11.30 Q&A and wrap up
 
About the organizers
Adobe, Siteimprove and Valtech bring a wealth of knowledge and experience from thousands of customer projects across global borders and between departments in organizations.
Adobe’s Experience Cloud - a collection of best-in-class solutions for marketing, analytics, advertising and commerce - lays the foundation for your digital presence and content strategy.
Siteimprove offers one of the world’s leading all-in-one platform to help perfect your digital presence with content optimization, quality assurance and brand consistency, which help more than 7,5000 organizations across the world.
Valtech is a global agency with 38 offices around the world and is ranked a leader by Forrester within Digital Experiences. They help transform organizations by delivering beyond expectations and helping companies capitalize on their technology and marketing investments.
With this “trinity” of services and solutions, Adobe, Siteimprove and Valtech are excited to present our combined strengths at this seminar.
 
Date: Thursday October 3rd 2019
Time: 08.30 – 11.30
Location: Siteimprove, Sankt Annæ Plads 28, 1250 Kbh. K, Denmark.
 

 

By submitting you agree that your details will be shared with Adobe partners Siteimprove and Valtech.