Data Analytics


Strategy and tech are working as one.

Data is now being used to shape commercial strategy. Keep up with the changing role of IT in the 2020 Digital Transformation Trends  report.


Managing data effectively means overcoming challenges.


Making sense of your data is no small task. Without a first-class DMP, you can encounter significant challenges.
Data security and access control.
Data security and access control.
Connecting siloed data.
Connecting siloed data.
Inability to make data actionable.
Inability to make data actionable.
Managing data at scale.
Managing data at scale.


Connect the dots to reveal the humanity within your data.


Putting data management at the core of your marketing turns touchpoints into intelligence.


Centralised, structured data control.
Centralised, structured data control.
A DMP aggregates first-party data from point of sale, CRM, web, email and other sources, so you can deliver consistent messaging across your channels. A DMP helps ensure all your teams are working with the same audience models and providing a consistent experience.  
Identity management across teams.
Identity management across teams.
You can seamlessly manage identities across devices, enabling you to deliver deeper personalisation. A DMP allows you to link profiles to devices so you have a 360-degree view of your customers and the devices they use to interact with your brand.
Audience modelling for new opportunities.
Audience modelling for new opportunities.
Find similarities among cohorts that will enable you to discover look-alike audiences and reach new customers by using the insights and behaviours of your best customers.
Data monetisation.
Data monetisation.
Collecting, organising and selling first-party audience data adds value to your enterprise by turning your investment in analytics into additional revenue streams.
Data Management Platform (DMP)
Adobe can help.
Identify, segment and activate audiences with precision and confidence using Adobe Audience Manager. With insights gained from data across channels, systems and teams, you can improve and extend experiences and campaigns easily and quickly while supporting your business goals. 



Shifting to better audience targeting with Adobe's data management platform.


Leading brands harness data with Audience Manager to improve experiences and optimise campaigns.
Shelley Wise, Director of Brand Marketing, Princess Cruises


“We have a lot of different teams that want to use data. There is so much more opportunity when you can connect [our DMP] to our web team, our email teams.”
— Shelley Wise,
Director of Brand Marketing, Princess Cruises

Rethinking the DMP. This time, it’s personal.


Is your Data Management Platform (DMP) smart and agile enough to evolve with personalisation and audience profiling trends? Read Evolution of the DMP and learn how DMPs can help you keep up with customer expectations – and keep you ahead of the competition.

Data management platform FAQ.

Which team at my organisation should oversee the DMP?
It will vary by organisation, but often the DMP is managed by a marketing team in close collaboration with cross-functional stakeholders, which may include IT, customer insights, product management or business development teams.
Does Adobe's DMP integrate with third-party solutions?
Yes. Adobe Audience Manager has robust server-to-server integrations with leading solutions, including third-party data providers and data activation partners.
Can a DMP help expand our audience targeting?
Yes. Through look-alike modelling, you're able to identify additional prospects who should be treated like high-value customers.
Should we put a data governance policy in place before implementing a DMP solution?
Yes. To make the most out of your investment, it's important to create data governance policies before implementing a DMP or in parallel with implementation. This ensures alignment between stakeholders so appropriate data is utilised by Audience Manager.
How do I discover audiences with Adobe Analytics?
Adobe Audience Manager has unmatched integrations with Adobe Experience Cloud that allow you to send high-value audience data to the DMP for enrichment and share that enriched data for activation across all your channels.
What are the top security considerations for a DMP?
You want complete visibility and control when you’re ingesting data, activating data and managing permissions for users.
See content management in action and how you can get started.
Build a solid digital foundation.
The right technology, framework and resources are the cornerstones of engaging experiences.
Get a 360-degree view of your customers.
Bring your data together into one place and start truly understanding who your customers are — and what they want.
Personalised experiences
Know what your customer wants and needs at any moment, then deliver it consistently and across every channel.

Want to know more?

Find out how Adobe can help you and your business.
call +44 1628 590 300