Creating a presentation starts with structure, then great visuals, and finally, a confident delivery. With a well-organised plan, you can keep your presentation focused, communicate your message clearly, and achieve your goals.

This can help with presenting a new business plan, pitching an idea, or prepping for a university assignment. Whatever the purpose of your presentation, the way you structure it can make or break it.

This guide will walk you through the main elements of a good presentation structure with practical tips, templates, and tools from Adobe Express to guide you every step of the way.

Why is a clear presentation structure so important?

A clear presentation structure will benefit both you and your audience. It helps you communicate confidently and stay on message, so your audience can follow and take in what you’re saying. The major benefits of good presentation structure include:

• Makes your message clear and easier to follow.
• Boosts confidence as you’ll feel more in control and less likely to lose your place.
• Keeps your audience engaged and interested with a structured flow.
• Strengthens your argument with organised points, which makes it more persuasive.
• Makes a professional, well-prepared, and polished impression on your audience.

How to structure your presentation – whatever the topic.

Regardless of the subject, every great presentation follows a clear structure. Here’s a simple, five-step format that you can adapt to suit your unique audience and goals.

1. Greetings and personal intro.

Open your presentation with a warm greeting and introduce yourself. Keep this section short and relevant to your audience – for example, you might quickly explain your role, experience, or reason for speaking. This helps to establish your credibility and build a connection early on.

2. Give an introduction to the topic you’ll be talking about.

To start a presentation effectively, your intro should briefly outline what you’ll cover and why it matters. Share the goal or key question the presentation will address and mention any key challenges, background information, or context.

3. The main body of your presentation.

The main body of your presentation should ideally be broken into two to four key sections. These sections should deliver on the points outlined in your intro, expanding on the ideas that your audience is expecting to learn about. Keep slides focused – one main idea per slide works well.

For an academic or research presentation structure, remember to include your methodology, data, and insights. You can use transitions and signposts to guide your audience through the content and make your presentation more visually compelling.

4. Give a conclusion.

A conclusion should summarise your key points and restate the main takeaway. Don’t add new ideas here – instead, focus on reinforcing your message. For a strong business pitch presentation structure, highlight the call to action or next steps in your conclusion.

5. Thank your audience and encourage questions.

Always end a presentation by thanking attendees for their time and attention. Then you can open the floor to questions, feedback, or discussion. If your presentation is for an interview, prepare for follow-ups or scenario-based questions once your presentation is complete.

Things to keep in mind when structuring your presentation.

When you structure your presentation, consider:

• Audience knowledge and adjust the depth of your content based on what they already know.
• The presentation's purpose – is it to inform, persuade, sell, or teach?
• Including interactive elements like questions or polls.
• Time constraints and the attention span of your audience. Aim to keep it concise and avoid overloading.
• The key takeaways you want them to remember.
• The tone and format. For example, a strategy presentation structure may need a different language and layout than a presentation structure for students.

How can Adobe Express help you to structure a presentation?

Adobe Express has user-friendly tools to help you design, organise, and present your ideas clearly and professionally whatever your topic, audience, or deadline.

1. Create and edit your presentation structure for free.

Use Adobe Express' presentation maker to map out your slides with templates that will guide you through each stage of the structure process.

2. Separate your sections with customisable title slides.

Choose from a range of presentation templates that include editable title slides, transitions, and visual markers to clearly divide your content into sections.

3. Add images, videos and other interactive elements.

Use Adobe’s image editor to improve the appearance of your slides or explore interactive presentation ideas that can bring your story to life.

Generate your own presentation slides with the AI Presentation Maker.

Need help getting started on your presentation? The Adobe Express AI Presentation Maker generates slides in seconds. Just share your topic or goal, and it will suggest structure, headings, and layouts to match your needs.

This is ideal for when you’re short on time or want inspiration on how to organise your content. You don’t have to have any design skills. You can simply customise each slide with your own branding, visuals, and copy. Whether it’s for a sales pitch, an academic presentation, or a strategy update, the AI tool will speed up your planning and boost your confidence in what you’ll present.

Try Adobe Express for free now

Good to know.

How long should my presentation last?

How many slides you need and how long your presentation should last depend on the timeslot you're given and what you’re aiming to cover. Try to keep your presentations under 10-15 minutes unless otherwise requested. You should be able to present roughly one slide per minute.

How can I ensure that my message is communicated effectively throughout my presentation?

Stick to one key idea per section, making your presentation easier to follow. Use visual aids to keep your audience engaged and repeat your main message at the end to emphasise the point. It’s a good idea to test the flow of your presentation with a trusted colleague or friend.

What is the 5 5 5 rule for presentation structure?

No more than five words per line, five lines of text per slide, and five slides with heavy text in a row. Following this rule will help keep your slides clean and easily digestible.

Is Adobe Express free?

Yes, our free plan offers many core features, including thousands of templates, photo editing and effects, animation, and 5 GB of storage. See our pricing page for details and to compare plans.