Examples of TikTok trends.
TikTok is synonymous with trends. From dance crazes to food, clothes, drinks and travel inspiration, the app is the place to be if you’re trying to go viral.
Trends tend to change as quickly as they pop up, but it’s always a good idea to stay on top of them – especially as a small business. Embracing relevant Tik Tok trends as they pop up could take your brand to the next level.
Some of the biggest viral TikTok trends started off as spontaneous short videos inspired by recent events or pop culture. Here are some examples of the type of trends you might find.
TikTok challenges.
First and foremost, let’s start with one of TikTok’s biggest trends – challenges. These involve different users trying their luck at a certain task, using hashtags and creating a buzz that others can’t help but participate in too.
An example is the watermelon and mustard trend, where users are challenged to combine this unlikely pair and record their reactions. The trend was started by TikTok user ‘yayayayummy’ and received over 1.4 million views and 123,000 likes, which was excellent promotion for mustard brands, like French’s Yellow Mustard. Why not recreate this success by starting or hopping on a challenge related to your own brand or business?
Get ready with me.
The “GRWM” trend involves users posting a video showcasing the process of how they get ready for a day at work or prepare for a certain event. Small businesses can tap into this trend in different ways.
You could document your own GRWM to build your profile and show the person behind the brand. Or you could use it as an opportunity to engage in influencer marketing – reaching out to UK micro-influencers who might consider promoting your products or services in their own TikTok.
A day in the life.
These videos are used by creators to show their daily routine. It might sound mundane at first, but when celebrities and social media influencers get involved, TikTokers worldwide unite to sit and watch their favourite people engage in everyday tasks.
Not quite convinced? The hashtags #dayinmylife and #dailyvlog have a combined total of 35 billion views. So, they’re evidently effective.
Why not boost your engagement by filming your own day in the life video as business owner? You could show the balance of admin, client meetings and fun events – or take people behind-the-scenes at your office or studio.
Lip-syncing sound bites.
TikTok users have gained an appetite for lip-syncing. All over the app you’ll find people engaging with a range of trending audios, from song lyrics and monologues to conversations sampled from other creators.
A tasty business example is the “It’s a chicken salad” sound, where a customer raved about a salad from her local deli. The 15-second clip was posted on both the deli’s TikTok account and the customer’s TikTok account, resulting in 20.5 million views and 2.1 million views respectively. It has since inspired over 131,000 TikToks from content creators and celebrities alike, with users lip-syncing to the sound.
You can use trending TikTok sounds to overlay your own business videos, so that it’s more likely to appear on other users’ “For You Page” (FYP). Try adding a catchy song that’s starting to go viral, or make your own meme by lip syncing to a TV show – think The IT Crowd or The Office for relatable workplace commentary.
Come with me to […].
“Come with me” videos on TikTok depict users visiting new places and taking part in different experiences. It can range from trying out new restaurants or beauty services to travelling to different cities. Viewers engage with this trend to get a unique mixture of a first and second-hand experience.
Why not take the plunge as a small business? For example, if you’re an eyelash tech, you could get one of your clients to film their experience and upload it onto the app. Or you could film your experience as someone in your profession, creating a “Come to work with me” clip.
