The start of a letter can have a big impact on how effective your communications will be. Maybe you’re trying to grab the attention of a potential employer, let a customer know you’ve resolved their issue or reaching out to a key contact. Whatever your reason for writing the letter, you should make sure your opening is as clear and engaging as possible.
Learn how to start a letter in a way that will draw in your reader and ensure they read the rest of the content. Make a lasting impact using free letterhead templates from Adobe Express and discover effective ways to capture your recipient's attention with these handy tips.
Why is the start of a letter so important?
The start of a letter is, by definition, the first thing the reader will see. It’s how many people determine who is writing, what they’re writing about and whether it’s even worth their time to continue reading. It is therefore essential that you get this opening right.
The start of a letter also helps:
- Set the tone. From the greeting you choose to the language you use, the way you start your letter sets the context for the rest of the content. For instance, how you start a letter of complaint will be completely different to how you start a thank you letter.
- Highlight the subject matter. Just like a subject line summarises the content of an email, the first sentence of your letter should do the same. Something like “I am writing to you about…” often does the trick.
- Encourage the recipient to read on. Depending on the type of letter, you could find that some never get read if you cannot craft a good opening. For example, the first paragraph of a cover letter needs to immediately pique the interest of a potential employer to progress your application.


