QR code examples: creative ways to use QR codes in your marketing campaigns.

In front of a light pink background, two illustrated people holding smartphones aimed at a twinkly QR code.

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QR codes are popping up more and more across the country – from billboards and banners to tabletops in your favourite restaurants.

These two-dimensional barcodes allow users to access digital resources, links and more with a simple scan of their smartphone’s camera. It’s a fast way to connect users to websites, apps, menus or promotions – making it a useful way to sync up your out-of-home (OOH) and digital marketing experiences.

Fancy some creative QR code inspiration for your own business? Take a look at some of our handy examples and innovative QR code marketing strategies you can apply to your brand. Enhance customer engagement, streamline processes, and boost brand visibility with QR codes from Adobe Express.

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What is a QR code?

QR stands for ‘Quick Response’ – and that’s exactly what you can expect when scanning a QR code. These digital thumbprints can store information such as URLs, text, or contact details, which can then be accessed when scanned with a smartphone or QR code reader.

Businesses use them to quickly connect customers with their digital content. Some examples of its uses are driving traffic to websites, social media channels, registration forms, sales promotions, payment links, and restaurant menus.

Why use QR codes in your marketing activities?

Curious about QR codes? Here’s a look at how this marketing must-have can transform your strategy:

Editable QR code design ideas.

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6 QR code examples for UK businesses.

From contactless menus to seamless payments, QR codes can be a useful asset in marketing campaigns for a range of businesses. Check out some of the innovative ways you can use this simple tool to boost efficiency and engagement.

1. Add QR codes to your product packaging.

It can be hard to fit everything about your brand and products on to your packaging – especially if you’ve only got a small product to work with. But that’s where QR codes can help.

Make the most of this free marketing space by including a QR code on your product packaging. Users can then scan the code to find out more about the key ingredients in the product, or watch a handy tutorial on how to use it.

This QR code marketing strategy can be a useful way to move users from browsing to buying in just a few minutes. The eye-catching QR code helps encourage them to engage with the product right there and then. And in one scan, they can find out whether it’s right for them.

2. Elevate your in-store experience.

It’s not just packaging that you can upgrade with QR codes. If you have a physical shop or location, you can also add QR codes to different sections and shelves where users can find out more about your brand, a specific campaign or an all-new collection.

For clothing brands, you could link to product pages with videos of what different clothing items look like on the model. This can help customers get a better idea of how the item might look on them – without having to queue for the fitting room.

But this could also work for other retailers, such as technology shops and hardware stores. Add QR codes next to your best-selling products, and direct customers straight to the top reviews or a real-life testimonial.

3. Make your print and paper ads more interactive.

Want to upgrade your traditional paper-based advertising? Stick a QR code in one of your print ads – and voila, a shortcut to engagement and increased website traffic. It’s much easier to generate leads compared to not having a QR code, as it’s minimum effort on the customers’ part.

Hosting an event? You could even add your QR code to the flyers or invitations so people can find out more and sign up to attend.

4. Swap out your paper menus for digital alternatives.

Running a restaurant, bar or café? You can swap your paper menus for QR codes so that customers can view an online menu and order items directly from their phone.

Take the popular UK restaurant chain, Nandos, as an example. Using a QR code at their restaurants means you can avoid queuing to order food – and have it on your table quicker. You can also sign in to your online account to collect loyalty points and rewards when you dine.

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5. Market yourself even more with a QR code on your business cards.

If you’re a freelancer or business owner who’s often networking with new suppliers, partners and potential clients, then a business card is essential. Most business cards include your name, job title and key contact details – but what if you could offer the recipient even more information?

Cue the QR code… You could add a QR code that takes people to your business website, or an online portfolio filled with your latest work. You could even use it to direct people to your business Instagram profile and encourage them to follow your journey.

If you’re more focused on networking for new job opportunities, you could use the QR code to direct the new contact to your LinkedIn profile. That way, they can check out your professional experience and connect with you – without having to do a manual search.

6. Get the feedback you need.

Want to find out what your customers really think? Use a QR code to get their valuable opinions and feedback on your brand or business offering.

You can add the QR code to a "thank you for your business" card, and include it in any in-store purchases or online orders. Customers can then scan the code, which directs them to an online feedback form. This is an easy way to collect customer data, and find out more about what’s working and what could be improved.

More QR code examples from Adobe Express.

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Useful things to know.

What is the most common QR code?

The most common QR code is the standard static QR Code. They usually contain a URL and are popular among marketers and advertisers. It’s a handy way to utlilise a call to action towards a website.

What is the point of a QR code?

The point of a QR code is to provide quick access to more information or digital content with a simple scan of a mobile device or QR reader. It removes manual typing, and hence makes it easier for users and customers to engage with.

Do QR codes expire?

No, QR codes don’t expire. However, the content or information where the code links to may become unavailable or require regular maintenance.