Design
Learn more about brochures, including how you can make your own with Adobe Express.
Adobe Express
07/24/2025
Brochures can be powerful tools for marketing your brand and its products and services, with visuals and text to engage your target audience. Distribute them instore, at events, or via mail – electronic or physical.
You can raise your brand awareness with an attention-grabbing brochure. Need inspiration to create your own? Learn how to make a brochure easily with Adobe Express.
A brochure is a document that presents information about a business and its products or services. Brochures can be printed on paper or be digital, for example a PDF. Either way, the information within it should be easy to read and engaging, while the visuals and design should be consistent throughout – whether clean and contemporary or more creative and artistic.
Whatever the design, a brochure will likely have different sections, with varying topics across each. And you can go in-depth, meaning there’s room to highlight features and benefits of your products, and to provide contact information for potential customers to find out more. This is a lot more content than you can fit into an advert, for example.
Support your sales and marketing efforts with an attention-grabbing brochure, a space to promote your business and its products.
Brochures serve a wide range of purposes. These include:
What are you waiting for? Propel prospects into leads with striking marketing brochures –made easily with Adobe Express.
Brochures come in many shapes and sizes. And you can tailor them according to your marketing goals. For example, you can focus on specific products or show your complete offering.
The right format can make your message clear and captivating. A popular, impactful choice is the tri-fold brochure, which divides content into six parts. Great for brand narrative storytelling.
Here are some key elements to include in a brochure:
Now you know what they are, let’s delve into some tips that’ll propel your brochure game. It all starts with who you’re aiming the brochure at – whose attention are you trying to attract?
Identify the target audience segment for your brochure. Knowing your audience means you can tailor the messaging according to their needs. Is it a niche segment within a broader market? Like wedding clients, for example. Or medical professionals? Are you promoting a product or a service? Perhaps an event.
Out of ideas? Struggling to start with a blank slate? We’ve got free, pre-designed templates to inspire you and kick-start your creative process. This can save time and get the ball rolling, while giving your brochure a professional, polished look.
In contrast, custom templates let you create from scratch, giving you full control from the start. Explore brochure templates or start designing.
A cover is a window into the brochure, a snapshot that entices readers to explore further. So make it a good one, as you only have one chance to create a strong first impression. Use appealing visuals that’ll break through the noise and clutter and get their attention.
Ensure brand colours are represented, with the logo easily visible. And make use of brand fonts. It’s easy to upload these as assets to custom brand kits in Adobe Express. This gives you consistency across all your designs.
There are usually four to eight pages in a brochure, but the length depends on what you’re using it for. A wedding brochure may highlight packages and venues. A product or service one might focus on features and pricing. Letting agencies might concentrate on the properties available to rent.
Choose whether your brochures are for print or digital. If there’s an event, printed copies are more befitting. Digital ones are great for online marketing efforts – for websites, email campaigns, and the like.
A travel brochure is an informational brochure that promotes package holidays, destinations to visit, tours, accommodation, and more. Pictures paint a thousand words, so bold images are great for publicising destinations.
This type of brochure can be a useful marketing tool for travel agencies and tourism boards, for example.
