Travel brand Hostelworld used to struggle to send 300 emails. They now send over one billion emails every year. With Adobe Experience Cloud email marketing software, each email is tailored to a customer’s needs.
“Even though we’re sending out so many more emails, we’re seeing lower unsubscribe rates and higher click-through rates. The difference is we’re using segmentation to target customers with only the deals and information that they’ll find interesting,”
says Ottokar Rosenberger, Hostelworld CEO.