Don’t just reach the one.
Reach every single one.

Find the individual in the haystack — and then delight them. A/B and multivariate testing. Personalization. AI-powered automation at scale. Get the whole optimization engine with Adobe Target.

Benefits

Take omnichannel personalisation to the masses.
The best experiences are consistently personal. Use our unified, progressive profile to give the best experience through every channel.

Stop guessing with A/B and multivariate testing.
Running isolated tests in silos just doesn’t cut it. Instead, easily test everything through every channel every time.

Improve every experience with AI-powered automation and scale.
AI is critical to modern optimisation. Test and personalise to every visitor, applying artificial intelligence with a single click.

Source   |   Disclaimer

Exceptional customer experiences require exceptional tools.

Adobe stands alone as the Leader in experience optimization platforms. Read more in the report The Forrester Wave™: Experience Optimization Platforms, Q2 2018.

How we're different

Success stories

DER Touristik uses Adobe Experience Cloud to deliver personal experiences and a consistent customer journey across online and offline touch points.

Changing perceptions about digital data drives better decisions, saves time, and improves effectiveness.

Keeping customers happy in a competitive market by delivering highly relevant experiences across channels.

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Let’s talk about what Adobe Target can do for your business.

Let’s talk about what Adobe Target can do for your business.