Flash Platform and Demandbase

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An integrated SaaS approach that simplifies B2B lead acquisition

Demandbase used the Adobe® Flash® Platform and supporting technologies to build a suite of on-demand solutions that make acquiring qualified business leads as easy as shopping for music online. Sales and marketing personnel can access the solutions from a browser, a desktop widget, or an e-mail inbox.

Why the Flash Platform worked

The application's superior user experience has caused rapid adoption.
Integration with salesforce.com's infrastructure has increased the value of service.
The Flash Platform development environment dramatically accelerated time to market.
The ability to store data on client machines improves the user experience.
The delivery format prevents fraudulent "screen scraping" of presented data.
The Flash Platform enables rapid revisions with easy deployment of new versions.

Technologies

Adobe Flash Player

Zero install required for 98% of connected desktops
Immediate access to service through browser, simplifying user acquisition
Support for high data volume — extensive client-side scripting mandatory

Adobe AIR®

Ability to reuse code to build optional desktop widget with real-time data feed
Delivery of asynchronous notifications when visitors connect to website
Smooth integration with back-end systems and multiple data sets
Easy, automated deployment of new versions
Local data storage, improving application responsiveness

Adobe Flex

Rapid development environment, accelerating time to market
No browser testing issues associated with Ajax and client-side Java™
Ability to combine high-volume data with visual components, including maps, charting, and shopping module
Customizable, interactive user interface for optimal usability

Adobe LiveCycle® Data Services ES

Ability to navigate, sort, and view tens of thousands of results in real time
Integration of data from the web, third-party providers, CRM systems, and social networks
Ability to cleanse, normalize, and categorize millions of records based on user's unique requirements, all on demand

Ecosystem

salesforce.com

Salesforce.com

The application supports salesforce.com APIs, enabling integration with a user's existing salesforce.com infrastructure.
Demandbase gains an additional go-to-market channel, and the salesforce.com platform gains a valuable new application.