What are rich Internet applications?
Rich Internet applications (RIAs) are engaging, dynamic applications that can be deployed across desktops, browsers, and mobile devices. Businesses can use external-facing RIAs to improve user satisfaction and revenue, while using internal-facing RIAs to simplify internal systems and improve productivity.
The business case for RIAs
Benefits of external customer-facing RIAs
Engaging, informative, self-service-oriented RIAs encourage customers to:
- Stay on your site longer
- Explore more options
- Complete more online transactions
- Spend more money
- Recommend the site to others
- Return more often
Well-designed customer-facing RIAs can:
- Increase online sales up to 30%*
- Increase conversions, cross-channel sales, and upsells by up to 40%*
- Reduce contact center/telephone agent calls up to 20% annually*
Benefits of internal corporate RIAs
Used internally, RIAs can help the enterprise:
- Unite key data from disparate sources
- Increase employee productivity
- Reduce data entry time up to 40%
- Improve accuracy
- Save time
- Reduce operating expenses
Why use the Flash Platform for RIAs?
The Adobe® Flash® Platform provides everything you need to create and deliver compelling applications, content, and video to the widest possible audience. Benefits include:
- An integrated, cost-effective solution
- A multiscreen, multidevice mobility roadmap
- An active, supportive ecosystem
- Emphasis on data security
- Enhanced search engine indexing
- Multiple elements of openness
- Free learning
"Even modest improvements in online customer experiences can boost revenue gains by $117 million to $311 million per year — due to additional purchases, reluctance to switch, and likelihood of recommending to colleagues and friends."
