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Shockwave Player Penetration

Worldwide Adobe Shockwave penetration
  June 2008 September 2008 December 2008 March 2009 June 2009
Total number of PCs using the Internet worldwide (IDC)1 904 million 915 million 956 million 1.01 billion 1.04 billion
Percentage who can view Shockwave version 7 and higher worldwide2 49.0% 48.3% 51.4% 46.5% 46.5%
Total Adobe Shockwave Player penetration3 443 million 442 million 491 million 471 million 483 million

Notes

  1. Forecasted number of PCs using the Internet - IDC Digital Marketplace Model and Forecast, December 2008
  2. Weighted average percentage of mature and emerging markets.
  3. Total Player penetration is a calculation of the total number of PCs connected to the internet, multiplied by the weighted percentage of worldwide penetration from the Millward Brown study. This is an assumption made by Adobe.

Adobe Plug-in Study Methodology