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Six simple tips for your small business website that can make a big difference.
Improve your site’s usefulness with these engaging elements.
Small website updates that can make a world of difference.
A website is the public face of your business. It’s your storefront, business card, and introduction to customers. This is true whether you’re a globe-spanning enterprise or a local brick-and-mortar store. No business is too small to have a website. According to PR Newswire, 71 percent of all small businesses have websites, and those that have them often want to make upgrades or improvements in the site itself or how they manage it. This article suggests six ways you can make your website stand out.
Tips on what to update on your website.
You’re convinced you need a better website but you’re not sure where to start. You don’t want to waste your time and money on upgrades that won’t make a difference for existing customers or attract new ones. You can find design tips for the most beautiful website in the world, but it won’t make a difference to you or your customers if it’s not useful. This article will help you decide where to focus your efforts to create a local business website users can find — and that they will keep coming back to.
6. Offer incentives or coupons.
Everyone loves to save a little money. Incentives and coupons, when you use them strategically, are an effective way to draw customers to your business. They can be a valuable way to get customers to try your business for the first time, come back for loyalty perks, or try out a new product. Match your offers to your products, customers, and business cycles.
Websites are so much more than just information — they’re a public display of your business model, identity, and goals. With a good layout and excellent content, your site will reflect who you are, give customers what they need, and become an important part of everyone’s good experience with your business.
Credibility and reputation
A website tells the world what you are about. When it’s beautiful and useful, it signals to your customers that you know what you’re doing — you are organized, successful, and dependable. Many consumers’ first priority is customer service, and a useful website demonstrates to customers that you prioritize their experience.
You can also become a trusted source of information when you use your website as a content marketing tool. Blog posts, articles, infographics, and videos are all forms of content marketing. When customers come to your website for the real content value it offers, they will stay for the additional goods or services you sell.
Whether B2C or B2B, customers increasingly expect to complete the entire sales cycle online. They want to find your company, make a selection, and complete a transaction on your website. By continually updating your website and its content, you can expand the reach of your business website online. You can also serve more customers at once when you automate the process.
Customers today do their research online before making a decision, and they expect to have their questions answered on a company’s website. This is the most important place to think about how you are branding, showcasing, and explaining the features of your products or services. A page detailing product features might be your only opportunity to convince a potential customer. It needs to be complete and easy to navigate. For that reason, a clunky, outdated website can be a serious detriment.
An updated website is also a great way to do market research. Use a short landing page survey to ask a few crucial questions. You can also offer some kind of content in exchange for their time. If it’s quick, your customers will appreciate your interest, and you will learn critical information that will help you grow your business.
Now that you’ve created an award-winning, business-generating website, you might think you’re done and you can move on to other activities. But a successful site needs to be updated consistently — on a daily basis, in real time. Especially if your customers are looking for information about products and inventory, you want to be sure that your website is on point. You don’t need to fiddle with branding, logos, and evergreen content every day, but evolving product information — such as availability, specs, and pricing — does need to be monitored closely.