Substance 3D inden for forbrugeremballerede varer

 Forbrugeremballerede varer

Sektoren for hård emballage og forbrugsvarer har i nogen tid brugt digitale værktøjer inden for designvisualisering og i fremstillingsfasen. Men efterhånden som den software, der bruges til at designe emballagen, udvikler sig, ses 3D-værktøjer på tidligere og tidligere stadier i den overordnede designproces.

 

3D-værktøjer kan øge effektiviteten på designiterationsstadiet betydeligt. Når et helt emballagedesign f.eks. kan finjusteres, blot ved at der justeres på en skyder, og når dette design kan visualiseres nøjagtigt i 3D, kan designere kommunikere deres forslag klart og effektivt i realtid. Dette gør, at iterationsprocesser kan gennemføres meget hurtigere.

 

Gentagelser i 3D er også en mere bæredygtig løsning end konventionelle arbejdsmetoder. Designere kan iterere uden behov for dyre, tidskrævende prototyper. Man spilder ikke tid på at vente på, at en prototype bliver skabt og transporteret – og der er heller ikke noget papirspild. Emballagedesignere kan visualisere snitlinjer og printeffekter som f.eks. prægede billeder eller logoer kun ved brug af 3D. 

 

Moreover, as online retail and ecommerce become more and more prominent, a 3D-centered packaging design workflow goes hand in hand with an increasing need for visuals. 

 

Designing color and finishes for product packaging in 3D is remarkably simple, as every validated variation can be shared between departments as needed — the design and visualization images can be shared between design, engineering, and marketing departments, for instance, from the moment a final design has been validated. There is no need to re-create something several times in several formats; information is transmitted unimpeded and can be used for purposes such as virtual photography, print advertising, online display, and animated commercials.

 

The Adobe Substance 3D toolset provides packaging and graphic designers with the complete creative freedom needed to work on packaging designs. Enterprise customers will be able to convert CAD data to create packaging designs, or use any common format into the Substance 3D toolset — including FBX, GBL, USDZ, and more. Similarly, you can create 2D designs in Adobe Illustrator, import and apply them as decals or patterns to your 3D model, and get outstanding results in real time thanks to interactive path tracing.

 

If you prefer to draw on existing resources, the Substance 3D asset library provides thousands of ready-to-use materials that you can directly import in any of the Substance 3D apps, allowing for quick iteration and visualization on your packaging design. Use Substance 3D Stager to apply materials based on substrates (such as paper, plastic, or rubber) for realistic visualizations, and hit the render button to get that perfect shot.

What you see is what you get. 

what you see

Testing out graphics in 3D is easy, and fast. It’s a matter of simply dragging and dropping materials, decals, and imported Adobe Photoshop and Illustrator files. Rapidly test different layouts and visualize your iterations in real time for a more intuitive design experience. Integrated UV export allows you to never lose track of the original dieline cuts and print requirements.

“The assets are completely on brand, and they look hyper-realistic. Anybody who looked at them wouldn’t be able to tell that they weren’t just shot using traditional photography.”

— GAIL CUMMINGS, GLOBAL DIGITAL DESIGN LEAD, BEN & JERRY’S 

An intuitive material layering system. 

An intuitive material

The use of PBR materials allows for photorealistic visualization of any material: paper, plastic, rubber, metal, glass, and much more. The Substance 3D asset library provides a vast range of ready-to-use materials and presets that you can drag and drop onto your assets, or you can import 3D materials from any third-party source. 

 

Alternatively, you can create your own materials. You can, for instance, use existing material scanners, such as those created by Vizoo or 3D Systems, to capture data from a material reference, and then use this data to construct your 3D material in Substance 3D Designer. You can use the material exactly as it is or modify it further, changing its components or adding completely new characteristics.

 

You can also use Substance 3D Sampler to create your own digital materials. Simply take a photo of your material sample and input the image into Sampler — the tool will convert it into a 3D material. You always have the ability to modify a material’s characteristics as needed, and layering these materials with additional effects is easy.

Test packaging with lighting and context. 

Test packaging

Substance 3D Stager allows you to simulate different lighting conditions to improve design and legibility. You can either import or capture lighting environments yourself, or import background images and use the Match Image feature to automatically match the lighting and perspective of those images to your 3D model. You can see your design in context and evaluate it as needed.

 

Interested in getting your company to use Substance 3D? Learn more.