Substance 3D inden for modedesign

modedesign

For blot et par år siden blev 3D-designværktøjer bredt anset for at tilhøre domæner som f.eks. bilfremstilling eller arkitektonisk illustration – dvs. til at designe projekter med hårde overflader. Man mente, at det simpelthen bare var for kompliceret for de 3D-designværktøjer, man havde, at designe mere fleksible genstande som f.eks. tekstiler eller tøj.

Det er ikke længere rigtigt. 3D-teknologi til modedesign forvandler den måde, som skabere inden for tøj-, mode- og luksusbranchen (AF&L) arbejder med produktudvikling, mønsterfremstilling, prøvning af tøj og meget mere. Software til 3D-tøjdesign strømliner designudviklingsprocessen, hvilket reducerer både tid og omkostninger samt miljøpåvirkningen. 3D- og AR-oplevelser giver modebrands mulighed for at skabe kontakt til målgrupper over hele verden, hvilket øger deres brandtilknytning.

 

I dag kan 3D-teknologi levere ultrarealistiske billeder af den måde, hvorpå stof falder og ser ud, og dette er ved at forandre hele AF&L-branchen. Virksomheder som Adidas, Hugo Boss, Louis Vuitton og mange andre tager 3D-løsninger i brug som en del af deres designarbejdsgang.

 

E-handel er naturligvis stadig et voksende interesseområde for skabere af tøj. Brugen af 3D-værktøjer gør det muligt at inkorporere udvidet realitet og oplevelser med høj indlevelse i e-handel, hvilket bidrager til at forbedre kunders opfattelse af brandet og styrker kunderelationer. I flere år har tøjdesignere stillet spørgsmålet "Kan virtuelt tøj være attraktivt nok til, at det vil få potentielle kunder til at købe produktet?" Svaret på dette spørgsmål er nu et definitivt ja.

En hurtigere og mere fleksibel produktudviklingsproces

Produktudviklingsproces

"Med Substance kan vi være mere kreative og eksperimentere mere, samtidig med at vi skærer ned på vores produktionstid – men frem for alt opnår fantastiske resultater."

– BASTIAAN GELUK, INDG

Fordelene ved 3D-designværktøjer kan gøre en stor forskel for tøjvirksomheder. En af de vigtigste fordele er, at de bidrager til at øge den samlede produktionshastighed. Designere kan udføre adskillige iterationer af et stykke beklædning virtuelt, hvilket potentielt kan reducere produktets produktionstid med flere uger eller måneder. De kan skabe og dele fotorealistisk produktgrafik efter behov uden at skulle vente på fysiske prøver, og ved at arbejde i 3D reducerer de kraftigt de omkostninger, der er forbundet med at skabe fysiske prototyper

 

Øget hastighed går hånd i hånd med muligheden for at fremlægge en bredere vifte af kreative forslag. Adobe Substance 3D's værktøjssæt giver dig mulighed for at udforme flere designmuligheder på samme tid, end det måske ville være muligt med mere konventionelle værktøjer. Desuden kan du skabe realistiske, detaljerede billeder af alle dine designidéer, så du kan fremvise dit arbejde med stor effekt.

 

Bæredygtighed er lige så vigtigt for tøjbranchen som for enhver anden branche. En 3D-proces tager fat på dette problem – design af beklædningsgenstande i 3D reducerer kraftigt det ressourcespild, der er forbundet med mønsterskæring og tøjprøvning. 

Transform your apparel design process with Substance 3D.

Apparel Design

The Adobe Substance 3D toolset allows you to create any material you can imagine. You can create your own materials from the ground up or extrapolate 3D materials from photographs of real-life resources, which can then be modified as needed. You can also define your own material presets to allow easy exporting of resources, produce materials that can be seamlessly tiled, and create extremely high-resolution (8K) images. 

“I wasn’t a big fan of texturing before, but since Substance that has changed. You can make variations very quickly, it’s all interactive, [and] it’s easy to manage projects.”

— PETER KOLUS, FREELANCE 3D ARTIST

Substance materials are procedural — that is, you need only set your chosen parameters for your material, and the software will generate a photorealistic material with as much uniformity or uniqueness as you require. When working with a leather material, for instance, you might define parameters that include its color, the direction and uniformity of its grain, to what degree it is rough or smooth, and the level of its wear and tear. Working with as many parameters as you need, you can produce an infinite matrix of materials. Apply additional elements such as stitching or decals to create truly endless results.

Integrate with other 3D clothing design software.

3D Clothing Design Software

You can easily switch between the Substance 3D toolset and the other tools in your apparel design workflow. Notably, you can incorporate 2D content created with other Adobe Creative Cloud tools, such as Illustrator or Photoshop, and bring them into the Substance toolset for use in 3D. You may wish to apply a logo as a 3D decal, for instance, or use a 2D design as an alpha to apply color to a material in 3D. Switching back and forth between Substance 3D and other tools is painless.

 

You can also export your work created with the Substance 3D tools to external applications. You might want to create an augmented reality experience, say, or even a virtual catwalk. The Substance toolset greatly facilitates these sorts of projects. 

 

What’s more, ready-to-use Substance materials are directly integrated into a number of key software tools used in the apparel industry.  You can modify and use Substance materials directly within third-party applications, without switching back to your Substance 3D software. This is possible within modeling tools such as CLO, Marvelous Designer, Vstitcher by Browzwear, and Maya, as well as in the Unreal Engine game engine and the rendering engines V-Ray and Redshift.

“The benefit of applying a Substance material in CLO on to a work in progress and being able to change the parameters of the material on the go really sets a new standard.”

— JOHN-DANIEL ISACSSON, H&M

A world of digital materials. 

Digital Materials

To create compelling, photorealistic 3D garments, you need phenomenal 3D materials. Here, the Substance 3D toolset has you covered.  

 

The Substance 3D asset library offers a vast range of fully parametric materials. You can find leathers, knits, woven materials, denims, or specialist sportswear fabrics — and, being parametric, each of these materials can be adjusted as needed to get the exact look you need. Alternatively, if you’ve already found what you’re looking for elsewhere, you can import materials from third-party libraries for use. 

 

Or you can build your own material library from scratch. One possibility: You can use Substance 3D Designer to create your own materials from the ground up. Define the base qualities of your intended material, and then experiment within a node-based workflow until the material matches your vision. 

 

Another solution: You can use Substance 3D Sampler to digitize existing real-world materials and apply them in your 3D projects. Input photos of your chosen samples, and Sampler will extrapolate the data needed to convert them to 3D materials, which can then be applied to garments as required. You can apply these materials “as is,” or go a step further by changing some components or adding new ones. The possibilities are boundless.

“We’ve been waiting for a solution like Project Substance Alchemist for a long time.…With tools like Project Substance Alchemist and Material Exchange, suppliers will have the resources they need to begin their digital revolution.”

— CHRIS HILLYER, DECKERS 

Paint details and graphics onto your 3D asset. 

Paint Details and Graphics

Whether the source of your 3D assets is the Substance 3D asset library or a third-party library, or whether you create your own 3D content, the Substance 3D toolset provides a broad range of ways for you to take the realism of your asset to the next level. You can change the qualities of an asset, for instance, or add entirely new details, more easily than if you were sketching on paper. You might digitize a denim material, for instance, and apply it to an asset — and then paint seams, zippers, and even pockets onto your material. Working with the Substance 3D tools, the creative process becomes remarkably fluid. 

“Substance lowers the barrier to entry for less experienced users and allows anyone to create material applications with amazing levels of realism. It should be part of everyone’s digital materials workflow.”

— SAFIR BELLALI, VF CORPORATION

You can also apply printed designs to garments, incorporating details such as embroidery, flocking, glitter, and plastic injection. The 3D tools grant you absolute control over characteristics such as the prints’ color, gloss, thickness, metallicity, and more. In addition, you can visualize any modifications in real time, making changes as required on the fly. Test out any idea that comes to mind and keep the results that look great.

 

Interested in getting your company to use Substance 3D? Learn more.