"Métele más diseño" a tus textos como un profesional
Aprende principios de diseño gráfico en Illustrator junto a Ari Marasco con técnicas de color, tipografía y composición.
We should have a name for staring at a design for hours and hours, thinking something's missing.
Hi, my name is Ariadna, I'm a graphic designer specializing in visual identity.
In less than three minutes, you'll go from this to this.
This is my method to avoid the "just add more design" trap.
First, we'll drench these posts in color, not just the background, but in the text too.
Then we'll discover the magic of choosing typefaces with lots of personality to make our designs less boring.
And we'll create compositions with high contrast in font sizes, that always works.
Lastly, we'll add small graphic elements and apply a grain effect that will intensify the color and add texture.
Are you ready?
Let's begin.
Elementos que necesitarás
Practicar en la aplicación
"Está bueno, pero... métele más diseño." Si alguna vez escuchaste esa frase, bienvenido al club. ¡Este tutorial es para ti!
Hay algo que todos percibimos cuando una pieza no termina de convencer, aunque explicar exactamente qué es no resulta fácil.
A lo largo de su carrera y habiéndolo vivido un par de veces, la diseñadora argentina quiso convertir esa experiencia en un tutorial. Por eso, en esta nueva propuesta comparte técnicas y trucos que aplica en su trabajo diario para darles a sus composiciones ese "algo" que marca la diferencia.
¿Qué vas a aprender?
Usar el color de forma estratégica en un conjunto de piezas graficas.
Crear contraste con distintos tamaños tipográficos para organizar la información y mejorar la jerarquía visual.
Navegar en Adobe Fonts para elegir tipografías acordes al tu composición.
Incorporar recursos gráficos y texturas para potenciar el resultado final.
Moverte con más agilidad por la interfaz de Illustrator alternando herramientas y ajustes.
El objetivo es llevar a la práctica principios básicos del diseño gráfico con Illustrator para empezar a tomar decisiones visuales con más criterio y dejar atrás la famosa frase. Con acciones simples pero significativas, vas a descubrir cómo hacer que tus composiciones con texto se vean más atractivas, equilibradas y profesionales.
Practica con un flujo de trabajo como el de un proyecto real
Este tutorial no solo enseña conceptos de diseño: también te invita a ejercitarte con una dinámica similar a la de un proyecto real. Navegar por la interfaz de Illustrator con atajos de teclado y editar varias mesas de trabajo en simultáneo son algunas de las prácticas que propone. Acciones sencillas que optimizan el proceso creativo y que, muchas veces, solo se aprenden con la experiencia.
Sobre la artista
Ari Marasco es una diseñadora gráfica argentina radicada en Italia. Trabaja de forma independiente colaborando con proyectos internacionales. Dirige su propia escuela online, donde más de 700 estudiantes han aprendido diseño gráfico, branding y herramientas creativas a través de cursos prácticos creados por ella. Se destaca por su estilo claro, funcional y enfocado en soluciones visuales efectivas. En redes sociales comparte consejos y experiencias reales sobre diseño y creación de contenido, inspirando a una comunidad creativa en constante crecimiento.
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