Looking for a smart way to promote your business? Leveraging your brand is a great option, particularly using branded hoodies. Whether you’re creating brand hoodies for a corporate event, to share with suppliers and partners, or to build loyalty within your team, they offer a blend of style and practicality while boosting your brand’s visibility.

In this guide, we’ll look at how impactful this merchandise can be for brand exposure, and what to consider when designing the perfect branded hoodie for your business.

Why make your own branded hoodies?

Branded hoodies are a versatile and practical way to promote your business in virtually any space. They offer plenty of marketing opportunities such as:

• Boosting your brand visibility. When worn in public – by employees or customers – branded hoodies can turn into walking advertisements and can do wonders for your brand exposure and identity.
• Utilising a popular style of clothing. Hoodies are a fan-favourite, especially during cold months. They’re also popular among Gen Z and Millennial audiences – making them a great option to target a younger audience.
• Boost employee pride and loyalty. Branded hoodies can help foster a sense of pride and team spirit within your company. Plus, they also let the world know that you’re an awesome employer to work for.
• Space to be creative. Branded hoodies are easily customisable, with ample space for you to showcase your business logo, and even your brand slogan and contact details.

How to create branded hoodies for your business.

Here are a few considerations to nail down before designing your ideal branded hoodie.

1. Decide what the hoodies are for.

Your branded hoodies may look different depending on the purpose. Are you designing them for a corporate event, as a gift to customers, or simply to boost employee team spirit? Whatever the case, the purpose of your branded hoodies should shape the style (whether zipped or pullover) and placement of your branding.

2. Choose your colour scheme.

Don’t be shy to experiment with your brand’s colour palette. Bold and bright statements are perfect when you’re designing brand hoodies for customers. But you might need to tone it down a bit when gifting to partners attending a corporate event. Don’t forget to factor in logo colours too as secondary options.

3. Pick your main design elements.

Once you’ve laid the foundations, you’ll now have an idea of what the main design elements of your branded hoodies are going to be. For example, it could be a logo-only hoodie or based on an iconic product image.

4. Select the perfect placement.

Now that you’ve got an idea of what your brand hoodie looks like, it’s up to you to choose the best placement for your company logo and slogan. You may opt for front or back depending on the design. Placing a logo in the top right corner is a popular choice for front designs, while people tend to fill up the back space with larger images, slogans and contact details.

5. Work out your numbers and sizes.

How many branded hoodies will you need? If it’s for a large corporate event, you might want more numbers and varied sizes to ensure there’s enough for everyone. But, if it’s for a small number of inhouse employees, you might want to instead ask for their size preferences and go with a print-on-demand supplier. Speaking of which…

6. Get ready to print your design.

Once you’ve finished your designs and have determined the number of hoodies you need, you can bring them to life by using a print-on-demand or bulk-buy service. Make sure your hoodie design is the best it can be and suited to your chosen garment before sending it for print.

Company branded hoodies: design tips.

Creating a branded hoodie isn’t as simple as slapping your company’s logo on the front or back. There are a few design elements to consider before sending it off to print. These include:

• Making sure it’s unique to your brand. Include distinct colour palettes that represent your organisation, so that it’s not easily confused with the hoodies of one of your competitors.
• Using a high-resolution design. Generate interest and buzz by using visually appealing designs. If you’re stuck for inspiration, take a look at Adobe Express’ free library of hoodie templates.
• Maintaining quality. Your brand’s hoodies should be made from high-quality fabrics that are comfortable and durable. Take care when choosing your supplier.
• Keeping it short and simple. Whether it’s a tagline or a slogan, less is more in marketing. Resist the temptation to print long and overly sales-y messages.
• Making them fashionable. Remember, branded hoodies can be a well-worn piece in a person’s wardrobe, especially if it’s part of a required uniform. So, you’ll need to make sure your hoodies are fashionable enough so staff will be happy wearing them.

How can Adobe Express help you create your branded hoodies?

With Adobe Express, you can create branded hoodies that stand out from the crowd. Here’s how we can help:

1. Upgrade your business logo.

Create a high-quality logo using the free tools and templates, or upgrade your current one to make it more distinct and eye-catching. Then it’s ready to place on your hoodie design.

2. Create your company colour scheme.

Make your company’s colour scheme distinct and vibrant with the colour palette creator tool. Simply input a design or asset and we’ll automatically generate your colour palette.

3. Showcase your company-branded hoodies on social media.

Create the perfect social media posts to promote your branded hoodies. Choose your platform, customise your post and then schedule with the Adobe Express Content Scheduler.

4. Host a competition to win one of your branded hoodies.

Looking to announce a giveaway for your branded hoodies? Use the Instagram giveaway maker to build your own social media competition, so followers, customers, partners and clients can have a chance of winning a branded design.

5. Expand your product portfolio.

Expand your branded product portfolio with more seamlessly printed designs from the all-in-one app. From business cards and t-shirts to custom mugs – your options are endless with Adobe Express.

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Good to know.

Where do I put a logo on a branded hoody?

Depending on the purpose and type of hoodie, you can put your logo on the front, back, or sleeves of your branded hoodie. Remember to keep it simple – often, less is more.

What’s the best way to market branded hoodies?

Ensure you market your hoodie based on the intent. For example, if your merch is meant for consumers, then you could design it to be more eye-catching and vibrant – compared to a hoodie designed for your corporate partners.

Is Adobe Express free?

Yes, our free plan offers many core features including thousands of templates, photo editing and effects, animation, and 5 GB of storage. See our pricing page for details and to compare plans.