How to create your own printed workwear.
You can customise your small business’ workwear easily. In just a few steps, you can design and print workwear for all your employees.
1. Think about your workwear requirements.
Firstly, think about what your employees need to wear. Are there any safety regulations the uniform will need to conform to? What are their day-to-day requirements? Will they need different workwear for different roles?
For example:
- Base: Shirt, t-shirt or polo
- Second layer: Hoodie or cardigan
- Top layer: Fleece, jacket or hi-vis
- Accessories: Hats or aprons
Once you’ve decided on your uniform, it’s time to select the workwear items you want to get printed. You don’t have to customise everything at once. When approaching the summer months, for example, you’ll perhaps want to focus on polos, rather than beanies and fleeces.
3. Include your brand colours.
When it comes to creating printed workwear, you want to showcase your brand identity as much as possible – but you don’t want to overdo it. Be sure to consider your brand colours so people can easily identify your employees, even if they can’t see the full logo. Think about brands that have a strong identity thanks to their colours, such as Coca-Cola’s classic red, Sainsbury’s iconic orange, and Cadbury’s easily identifiable purple.
4. Add your business logo.
One of the most important things to include on your printed workwear is your company logo. It helps identify who works for you and, if worn outside of work such as on the commute home, can help advertise it too.
5. Factor other branding elements into your design.
Depending on the type of printed workwear you choose, you can add other branded elements too. This could be your slogan, tagline, or recognisable icon. Don’t forget you can use all areas of the uniform. So, if you opt for a t-shirt, you can add details to the front and back. With sweatshirts, you can also utilise the sleeves.
Be sure to add your contact details too. This can be your website, phone number or social media handle. Place it under your logo at the front, or on the back of a hoodie or t-shirt.
6. Add employee personalisation.
You may also want to consider adding a personal touch for each employee. For example, instead of using traditional name badges, print their names directly onto the uniform. You can add their name to the space where they’d usually wear a badge.