It’s never a bad time to promote your small business or personal brand – and winter is no exception. As the nights draw in, frost spreads on the ground and Christmas looms, you may find winter is your busiest time of the year. But even if you don’t sell sleds and woolly gloves, you can still use the season to promote your brand.

Below we take a look at winter photoshoot ideas that you can use to make the most of the snowy season. Get inspiration and ideas of how to spread the word about your business – whatever the season – with Adobe Express.

How can winter photography benefit UK businesses?

There can be multiple benefits to winter photography in the UK, especially if you’re promoting your business or personal brand. We’ve listed some of the key perks below.

• Add visuals for a new advertising campaign. If you specialise in products that typically sell well in winter (for example, warm clothing, logs for wood fires or festive decorations) then it makes sense to create a marketing campaign around the colder months. Think of winter photography ideas that can highlight any changes in your business or your new stock.
• Stock up on social media content around Christmas. The run up to the 25^th of December may be a busy time for Father Christmas, but as a business owner it can also be a busy time for social media. Use a winter photoshoot to give customers an idea and understanding of your offerings.
• Send seasonal greeting cards. Whether it’s to celebrate Christmas, the New Year, or just because, say thanks to your customers and clients with a photo greeting card. It’s a great opportunity to send a heartwarming message (and maybe a discount code) to your customers. Learn how Adobe Express can help you create and print cards worthy of any occasion.

6 winter photography ideas to get you started.

When deciding what to do for your winter photoshoot, it’s important to take your brand and business’ purpose into account. Think about your audience, your customers, and your services - some things will feel more appropriate than others.

You may already have a gem of an idea, so we’ve listed a broad range of winter photography ideas to inspire you.

1. Winter landscapes.

Like every season before it, winter transforms landscapes. Covering the ground in frost, stripping trees of their leaves and coating the earth in snow. Winter can be the perfect time to get out there and take some wintry photos that encapsulate your business. Selling holidays? How about a winter break campaign, with frosty hills as your backdrop?

2. Cosy interiors.

As the days get shorter and the temperature drops, there are few things as comforting as cosying up inside. Think of wood burning stoves, curling up on the sofa under a blanket, and warming yourself with a hot drink. If you’re in the business of blankets, try one of these winter photoshoot ideas at home to show off your products in a cosy indoor setting.

3. Festive family fun.

Winter is also a great opportunity to spend time with your family. While the festive period gets all the limelight, there are also plenty of opportunities to get out and enjoy time well spent with your loved ones. Family fun indoors or out can be a great chance to capture winter outfit ideas with a photoshoot for your small clothing business.

4. Animals and wildlife.

The changing of the seasons also affects the wildlife we see around us. Many birds fly south for the winter, but plenty stick around and some animals are even known to thrive in the cold weather. Some, like robins, have even come to represent nature and winter. If you run a social media page dedicated to local wildlife, or want to add a natural touch to your campaigns, winter might just be the perfect opportunity.

5. Snow, ice or frost.

Whether you want an idyllic Christmas scene or just want to show it’s winter, snow, ice and frost instantly tell your audience what time of year it is. Signs of cold weather can be the perfect shorthand for any winter photoshoot, whether you’re promoting a seasonal sale, or winter specific products.

6. Christmas dinner.

A highlight for many people in the UK is Christmas Day, and more specifically Christmas dinner. A time when family and friends gather round the table to enjoy fantastic food and company. If you’re in the food industry or create products that are popular at Christmas, a winter photoshoot inspired by this popular day is a great way to showcase your goods in action.

Winter photoshoot outfit and colour ideas.

Winter is a time for dressing up warm, putting on big coats, layering up your clothes and taking your scarf everywhere you go.

If you’re planning a winter outfit photoshoot for your business or brand, we have some great ideas that can help you create your desired effect.

Winter outfit tips.

• Dress up warm: First and foremost, unless you’re spending winter in the Caribbean, any outdoor photoshoot in winter is likely to be cold. So it’s important that your clothes can keep you toasty.
• Layer for style and function: Similar to the point above, you can use layers to your advantage. Not only will they help you regulate heat, but layers can provide a stylish and interesting look that would be lost on a single heavy coat.
• Accessorise: Winter often has us reaching for hats, gloves and scarves, so use these to your advantage. Incorporate colours and patterns to create unique looks with personality. If you’re showcasing your brand, you could even align outfits to your brand colours.

Winter colour ideas.

• Don’t be afraid of bright colours: It’s likely the landscape around you will be relatively muted, even on a sunny winter day. So this can be the perfect opportunity to bring some vibrant colours of your own.
• Play with neutral colours: If you’re not a fan of bright colours, neutral colours can be a great choice for winter too. Think of navies, creams, camel tones and greys. Consider combining them with textured fabrics for added depth.
• Coordination is key: If you’re doing a group winter photoshoot, it’s a good idea to have some coordination in your outfits. This doesn’t mean matching, but think about colours that tone well, and come from a complimentary palette.

Winter photoshoot template ideas and examples.

How can Adobe Express help your UK business with winter photography?

Once you’ve taken your winter photos, Adobe Express can help you to turn them into promotional materials, ad campaigns and more. Explore how you can use Adobe Express to your advantage.

1. Try the Adobe AI image generator.

If you need an image that you weren’t able to get on your winter photoshoot, you can always use the AI image generator. Simply type what you want into the prompt box and watch as your image is brought to life – ready to share, edit or even recreate yourself.

2. Make seasonal cards for clients.

Once you’ve captured your images, you can transform them into cards using Adobe Express. Pick from a wide range of artist-designed templates or create your own online. Not only can you create your cards with Adobe, but you can get them printed and delivered too.

3. Share winter promotions on your socials.

Turn your winter photos into a social media post with Adobe Express. Whatever your platform or purpose, simply pick a template and upload your image. Our designs are easy to edit and can even be resized to fit your channels.

4. Create a video using your photos.

You can create videos with Adobe Express using the photos from your winter photoshoot, all with just a few clicks of a button. All you need to do is upload your photos using Adobe’s drag and drop editor. From there you can add text, music and more until you’re happy with the final product.

Generate your own winter photoshoot templates with AI tools from Adobe Express.

Discover the ways Adobe Express’ template generator can help you plan, shoot and edit the photos from your winter photoshoot. The tool uses AI technology to generate templates that will not only fit your needs, but will be useful for future plans.

You can also customise your templates, using AI tools to edit and introduce images, icons and fonts. Whether you need a seasonal social media post or a template that unifies the content of your marketing campaign, the template generator can get you started.

Explore the ways you can use AI to turn your winter photoshoot into practical marketing materials.

Try Adobe Express for free now

Good to know.

How do you make a picture look wintery?

An easy way to make a picture look wintery is to adjust the white balance. You can also experiment with filters on Adobe Express to add a cool tone effect.

Alternatively, you can upload your image to Adobe Express and convert it to AI art – with a wintery theme, of course.

What are the best settings for winter photography?

If you’re taking photos in a wintry location, especially one with snow, consider using manual mode. Prioritise a low ISO, perhaps 100 or 200, as well as a fast shutter speed (either 1/250 or faster). Once you have this, you’ll need to adjust your aperture to suit your depth of field.

Is Adobe Express free?

Yes, our free plan offers many core features including thousands of templates, photo editing and effects, animation, and 5 GB of storage. See our pricing page for details and to compare plans.