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AI Image Generator: Transform text to image.

Bring your ideas to life with Adobe Firefly’s Text to Image generator. Simply use text prompts to create and transform images quickly and easily. Produce high-quality, professional outputs, with realistic lighting and vibrant colours.

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Adobe Firefly

Use everyday language to create extraordinary results with generative AI.

Get Firefly free

https://www.adobe.com/cc-shared/assets/img/product-icons/svg/firefly-appicon-64-new.svg

Adobe Firefly

Use everyday language to create extraordinary results with generative AI.

Get Firefly free

Explore the text to image possibilities.

Browse AI-generated images from Firefly, and the text prompts that generated them, to spark inspiration.

https://firefly.adobe.com/community | AI generated picture of a person surrounded by butterflies.
https://firefly.adobe.com/community | AI generated image of colourful clouds in a vibrant sky.
https://firefly.adobe.com/community | AI generated picture of a street view of a colourful row of homes.

Discover the magic of AI image generation.

Adobe Firefly makes creative exploration easier and faster. Use the AI image generator to experiment with your wildest ideas, find new sources of inspiration or create eye-catching content from just a few words.

Four image variations of a woman playing basketball.

Never run short of content.

With the Generate Image tool, you can instantly create unique photos, illustrations or pictures in various styles — from realistic to abstract, graphic to painterly. Whether you’re designing content for social posts, banners, Reels or TikToks, each prompt gives you four unique results. Just click Load More to explore even more visual possibilities.

Transform existing images with AI.

Use an image to image generator to influence composition, colour or mood. Then fine-tune your AI images with cropping tools, opacity adjustments and filter effects to bring your vision to life. Or use Generative Match to apply the style of one image to another – ideal for creating consistent brand imagery and cohesive content.

AI generated photo of a woman walking through a breezeway and screenshot of image style options.
AI generated image of a several variations of beauty and wellness products

Quick content turnaround.

Text to image AI is fast and easy to use. With our free AI image generator, every prompt generates four image suggestions. If you like one, select Show Similar to generate images with similar styles or compositions.

You can also move quickly into the Generative Fill workspace to add or remove elements and refine your text to image results even further.

Image styles made simple.

Choose your favourite art style — from Surrealism and Abstract Art to Pop Art — and turn text into images with our free AI art generator. Adjust colour and lighting, add neon effects and more to create your masterpiece in minutes.

You can also create characters and videos using other Adobe Firefly tools.

Four variations of popular art styles from abstract to impressionism.
AI generated picture of a classic style oil portrait of a woman generated with AI.

Designed to be commercially safe.

Text to Image in Firefly is powered by generative AI models trained on licensed images from Adobe Stock and public domain content where the copyright has expired. Learn more about how Adobe Firefly is committed to AI ethics principles.

AI image generation for everyone.

Adobe Firefly unlocks AI imagery for every creative. Create images from text, regardless of your level of experience.

  • Beginners. Start your design journey with a helping hand. Use AI image generation to find your creative edge.
  • Creatives. Experiment with different design features, colours and styles to create truly unique imagery.
  • Businesses. Produce branded assets quickly and easily using text to image prompts.
  • Freelancers. Diversify your portfolio and showcase your creativity by creating mock-ups of past or potential client work.
  • Marketers. Unlock text to image possibilities and create standout content to grow your brand image.

How to generate AI images.

Easily generate your own AI images following these quick steps in the Adobe Firefly AI image generator.

1. Open the AI image generator in Firefly.

To get started, log in to Adobe Firefly with your Adobe ID or create a free account if you don’t have one. Select the Text to Image tool on the homepage to start using the tool for free.

2. Write a text prompt.

Type a detailed description of what you want to generate in the prompt field. Start with five words or more — for example, “a product shot of a sushi roll underwater.” Add specific keywords like lighting, angle or mood to refine the result.

3. Generate your AI image.

Click Generate and watch as Firefly produces four unique image options in just a few seconds. If you want a specific style or layout, upload a reference photo or sketch and generate another set of visuals.

4. Refine, edit, regenerate.

Refine your AI image by tweaking the prompt or adjusting the settings for a fresh result. Turn your AI-generated image into eye-catching social posts, videos, flyers and more. Once you’re happy with your creation, download it, copy it to your clipboard or share it directly with others.

A text prompt and resulting AI generated image of a brightly coloured fish.

Tips for using the online AI image generator.

The best AI-generated images start with a strong concept—and a well-crafted text-to-image prompt makes all the difference. Don’t be afraid to refine the prompt and include specific details to bring your creative vision to life.

But if you’re not sure where to start, that’s okay too! Our AI image generator can create ideas to spark your imagination.

Start with a simple text prompt.

Start with a four to five word phrase, such as ‘raining footballs in the desert.’ Then experiment with different variations to see what else Text to Image can create for you. For the best results, be as descriptive as possible.

Upload reference images.

Upload an image of a style you want to replicate, so the AI picture generator can produce similar looking examples. You can also do the same with shapes. For example, you could start with a white 3D sphere on a blue background. Then build on that to generate similar shapes like basketballs, footballs or anything else spherical you can imagine.

Create in stages.

Use generative AI whenever you're inspired to create, and reuse the images as a style reference later. Not only does this save time another day, but you can also work deeper into the image to create an even more unique output.

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The industry’s top models. Right in Firefly.

New partner models ensure that you have the right model for any task and every idea, whether you’re creating images, videos or transforming images to videos. No more workflow interruptions or hopping from app to app.

Create now|Create now - The industry’s top models. Right in Firefly. Learn more|Learn more - The industry’s top models. Right in Firefly.

https://main--cc--adobecom.aem.page/cc-shared/assets/img/product-icons/svg/3p/google.svg | Google https://main--cc--adobecom.aem.page/cc-shared/assets/img/product-icons/svg/3p/openai.svg | OpenAI

Remix content from the community.

Discover Firefly prompts to remix and submit your own images to the gallery.

FAQs about AI Image generator.

What is an AI image generator?

An AI image generator allows users to enter simple inputs (such as a text prompt) to create visual imagery using generative AI models. Adobe Firefly is an example of an AI image generator with a text-to-image feature. Generative AI models are often trained on large amounts of wide-ranging visual data that form the basis of how it “learns” to generate imagery based on various styles, patterns and contexts.

Once you’ve generated your AI images, you can download and edit them using your preferred design tools or regenerate variations directly within Firefly.

What is text to image in AI?

Text to image is a type of generative AI technology that allows you to create images with nothing more than a few words. The AI engine receives each word in a text description as an instruction, and it builds the image based on the text prompt.

Why use an AI image generator?

An AI image generator significant cuts down the time and technical skills needed to create high-quality outputs. It can help to spark inspiration, transform ideas into concepts and rapidly produce cohesive brand content. Try for yourself and allow your imagination to run wild.

What makes a good AI text to image prompt?

A good text to image prompt needs to be clear, but detailed. Start off with a four to five word phrase. Then add extra details about how you would like the output to look. Consider lighting, colour and mood. Don’t forget that you can continue to refine and experiment with different variations to reach your desired output.

How does text to image work?

Text to image AI generators work like other types of artificial intelligence, using machine learning models and huge datasets to produce their results. Generative AI models are often trained on large amounts of wide-ranging visual data that form the basis of how it “learns” to generate imagery based on various styles, patterns and contexts. It creates brand-new images by applying what it has learnt to the everyday language you enter in the prompt field.

The current Firefly generative AI model is trained on a dataset of Adobe Stock, along with openly licensed work and public domain content where copyright has expired.

What is the best AI free image generator?

When choosing your AI image generator, look for one that produces high-quality images, allows you complete creative control to adapt the AI images, and grants you peace of mind that it’s commercially safe. Adobe Firefly is a great choice as it meets all of these criteria.

Are Firefly images available for commercial use?

Yes, you can commercially use images generated with Firefly features that are out of beta. You can also use images generated with Firefly features still in beta, unless explicitly stated otherwise in the product or in a specific agreement with Adobe.
This will depend on the laws of your local jurisdiction. If you are interested in learning more about copyright, check out this blog post by Adobe’s lead copyright solicitor.

Is Adobe Firefly's online AI image generator free to use?

Yes, you can use the AI image generator for free with an Adobe account. Free users receive a set number of monthly generative credits.

Can I generate images in Adobe Firefly using Nano Banana?

Yes. Nano banana is available as a partner model for image generation in Adobe Firefly. You can access it through the Text to Image module by selecting Gemini 2.5 Flash Image from the model dropdown menu.