Video Script Tips & Templates: Crafting Compelling Video Scripts for the British Market.

Summary/Overview

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Videos can be a powerful marketing tool for businesses of every size. They can be a great way to tell your audience a story – whether you’re creating a short film from scratch or leaning on a video script template.

With 100 million internet users watching a video online each day, there’s a huge opportunity to utilise the potential of video in your marketing – especially social media marketing. In fact, social media users retain 95% of a message from a video, compared to just 10% from reading text.

Use our guide to learn the ins and outs of creating a video script and find your own video script templates from Adobe Express.

What is a video script?

A video script is a guide to follow when creating a video and contains everything that will be present in the final video, including dialogue, plans and actions. It helps to keep you on track with your goal, timeline and results.

A video script is important regardless of what you’re creating, from a movie to a training video or marketing material.

Here are some types of videos you may use a video script for:

Key things to include in your video script.

While there are lots of different approaches to creating your video script, there are a few things that can help your output to stand out. Here are the main key features to include:

How to make a marketing video script.

Here’s a step-by-step guide to follow when crafting your marketing video script:

1. Outline your target audience.

Decide on the audience for your video. This will affect everything from what’s in the video, to its duration and platform.

2. Set a goal and pick your platform.

Define the purpose of your video. This may be to raise brand awareness or encourage purchases. Then decide what platform to post to – from YouTube to TikTok.

3. Create a brief.

Help your team stay on track by creating a brief. It’s important everyone knows the who, what, why, when, and where of the video.

4. Plan your outline.

Next, use your brief to create an outline. Plan the structure, the flow of dialogue, and what you want to be included in the video.

5. Write your script.

Fill in the outline of your script. Work section by section and focus on keeping things simple, clear and easy to follow.

6. Edit and run through your script off-camera.

Check your script and make any edits. This is also a good opportunity to read through your script off camera, so you can iron out any issues before it comes to filming.

12 free video script templates from Adobe Express.

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instagram-reel
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Tips for making your own YouTube video script.

As the second-largest search engine in the world, YouTube presents a wealth of opportunity for your business. Tutorials, vlogs, product how-to guides and educational content is well suited to YouTube.

how YouTube video script template can help you create a YouTube video that captures the attention of your target audience. Here are some ways you can tailor your video script to YouTube:

Editable YouTube video script templates.

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youtube-video
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Collection ID

(To pull in manually curated templates if needed)

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(Horizontal/Vertical)

Vertical

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(Full, Std, sixcols)

sixcols

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(number of templates to load each pagination. Min. 5)

12

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Most Viewed

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(true, false, all) true or false will limit to premium only or free only.

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How to tailor your video script for TikTok.

TikTok has a very different audience to YouTube and not every social media platform will work for every business. TikTok videos are very trend-driven, and popular content includes social media challenges, dance videos, tutorials, and live videos.

Here are some tips to bear in mind when creating your TikTok video script or using a TikTok video script template.

Get inspired with our TikTok video script templates.

Tasks
tiktok-video
Topics

Collection ID

(To pull in manually curated templates if needed)

Orientation


(Horizontal/Vertical)

Vertical

Width


(Full, Std, sixcols)

sixcols

Limit


(number of templates to load each pagination. Min. 5)

12

Behaviors

(still/multiple-pages/video/animated)

Video

Sort

Most Viewed

Rare & Original

Newest to Oldest

Oldest to Newest

Newest to Oldest
Locales
EN

Premium


(true, false, all) true or false will limit to premium only or free only.

false

Useful things to know.

How do you plan a video script?

When planning a video script, start by defining your target audience, video goal and creating a brief. Then, you can create an outline to your script and start filling in the rest, including a plan for the content and the dialogue. Finally, edit the script and make any amends until you’re happy with the output.

How long is a two minute video script?

The length of your video script depends on how long your entire video is likely to be. It can typically be broken down to two seconds a word. For a video length of two minutes, you should try and keep your script to 240 words.

How do you write a marketing video script?

A marketing video script starts with a good video script template. Plan out your script and keep things concise but compelling, to help keep your audience interested in your video. Use a hook to capture your audience’s attention and address them directly to keep them engaged.