Adobe Experience Forum Malaysia

8 August, 2017 | Le Méridien Kuala Lumpur | #AdobeXF

Adobe Experience Forum

Conference Speakers


The top thinkers and leaders in digital are coming to Adobe Experience Forum. Learn from innovators and marketers who continue to push the boundaries of digital marketing and advertising to make businesses more successful. 

Domenic Fuda
Domenic Fuda

Group Managing Director/Chief Executive Officer
Hong Leong Bank Berhad

Mr Domenic Fuda was appointed as the Group Managing Director/Chief Executive Officer of HLB on 5 February 2016. He is also a Director of Hong Leong Islamic Bank Berhad, a wholly-owned subsidiary of HLB. Mr. Fuda is a member of the EC, and CSC of HLB.

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Prior to HLB, Mr Domenic Fuda was the Managing Director and Deputy Group Head, Consumer Banking & Wealth Management of DBS Bank Ltd (“DBS”), Singapore. He joined DBS in March 2010 as Chief Financial Officer of Regional Consumer Banking & Wealth Management. During his tenure with DBS, Mr Domenic Fuda was responsible for the formulation and execution of a multi-year growth strategy for the 6 Asian markets in which DBS operates its consumer and wealth management businesses.
Prior to his position in DBS, he spent 16 years at Citigroup where he served in various senior management roles across Asia, the latest being Chief Operating Officer for South East AsiaPacific, Australia and New Zealand, where he helped to drive execution of Citi’s strategy across 10 countries, launched Citi’s Consumer Banking business in Vietnam and helped tomanage the banking operations during the 2008/2009 financial crises.
Mr Domenic Fuda holds a Bachelor of Economics from Macquarie University, Sydney, as well as a Master of Business (Banking & Finance) and a Master of Business Administration (M.B.A.), both from University of Technology, Sydney.

Ben Foo
Ben Foo

Chief Marketing Officer
Taylor’s University

Ben Foo serves as Chief Marketing Officer of Taylor’s University. In this role, Ben oversees the overall brand vision of the university and college, driving all marketing activities related to conceptualizing and implementing the overall marketing strategy for the Taylor’s higher education brand. Ben also leads corporate communications, research and consumer insights, student recruitment as well as other aspects of marketing, including brand strategy, content marketing and digital marketing. Ben ensures strategy meets execution to bring value and the desired consumer experience across the consumer funnel both digitally and physically.

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Prior to joining Taylor’s, Ben served as Director of Marketing at McDonald’s Malaysia. At McDonald’s, Ben led the development of the marketing strategy, identifying consumer and market segments to drive demand for the overall McDonald’s business. He helped differentiate McDonald’s from a burger brand towards a positioning of McDonald’s as a meal solution provider with the launch of key convenience platforms back in 2006 such as the McDonald’s 24 hour business, Drive-Thru, McDelivery and Breakfast menu that led to strong double digit growths for the company, futher setting the brand apart from a red ocean of competitors.
In 2015, Ben was recognized as a recipient of the Golden Globe Tigers Leadership Award for Excellence in Marketing & Brand Leadership. He is especially passionate in developing marketing strategies that channel the voice of the consumer into actionable plans for results measurement. He is a firm believer in the use of technology to constantly provoke his team to find innovative tools to ensure sustainable progress. Ben holds a bachelor’s degree in Marketing & Finance from the University of Oregon. He can be reached on LinkedIn at

Cheryl Goh
Cheryl Goh

Vice President of Marketing

Cheryl Goh is the Vice President of Marketing at Grab. In her role, she shapes the strategy behind the company’s user growth, country expansion and service diversification. She also oversees Grab’s marketing efforts across the region.

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Cheryl has spent a decade in leadership roles in the digital space, mostly in technology companies such as MOL Global and Friendster. She also headed The New Straits Times Press Group’sdigital arm and served as Group Digital General Manager at Nissan Malaysia. Throughout her career, she has developed a profound understanding of digital audiences and how to build businesses around them. Over the years, Cheryl has been invited to speak and serve as a panellist at various technology, startup and digital marketing conferences and forums.
Cheryl holds a Bachelor of Commerce (Economics & Marketing) from Curtin University. She is an avid underwater photographer and considers herself a true Gen Y.

Sulin Lau
Sulin Lau

Head of Marketing Services

Sulin currently oversees brand, media, digital, social and customer insight for Maxis.

Before Maxis, she spent 15+ years poking around advertising, marketing, media and the internet: the first 10 years as a brand planner for Leo Burnett, DDB and BBDO, and then 4+ years as resident troublemaker at DiGi Telecommunications – overseeing different portfolios in brand, ecommerce, and customer experience.

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In 2013, she took a year off to bartend, write miserable fiction, volunteer for San Francisco-based and finally, to create Think Things (, marketing and media ideation cards that "help any small budget client think like a big ad agency". She joined Maxis most recently from Ogilvy & Mather, where she was the Managing Director for both advertising and digital divisions in Malaysia.
These day, she still teaches and writes a little, although not nearly as much as she'd like to. She has a BSc in Government and Economics from the London School of Economics and Political Science.

Jayaram Gopinath Nagaraj
Jayaram Gopinath Nagaraj

General Manager
Blaze Digital

Jayaram has spent the last 15 years making his mark in the growing Malaysian digital scene. He started off in Astro Radio at the tender age of 19 with Malaysia’s Premier Teen Community,, and progressed quickly into a leadership role with Malaysia’s No.1 English radio station, As Astro Radio became more focused on the digital delivery of Content, Jayaram was asked to head the Digital Department, during which he developed 22 Award winning mobile radio apps. 

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He then took on the role of Specialist, Mobile Application Development and Device Testing with one of Malaysia’s Big 3 telcos, Maxis Berhad. He was the lead technical liaison with all smartphone vendors (Apple, Samsung, HTC, Blackberry, Huawei) for device engineering and mobile application development.
In may 2013, he rejoined Astro Radio and was tasked to transform the digital department into a fully independent commercial and production unit. So far, he has successfully increased revenue by 36% YoY and has won the company numerous advertising awards.
His ability to drive results has led him to his most recent venture - Blaze Digital. As General Manager of Blaze Digital, Jayaram’s focus is on new technology development and commercial opportunity for clients and advertisers across all of Astro Group’s digital properties.

Javed Jafri
Javed Jafri

Head of Media
Unilever Malaysia, Singapore, Myanmar, Cambodia & Laos

Passionately pioneering the future of Digital & Traditional Media transformation through continuous Consumer Immersions, Re-defining consumer journey and creating the media strategies. Exploring new platforms to reach out to Urban & Rural consumers. Crafting Mobile Strategy for MY SG MCL with strategic partners Mindshare, Mango, Havas, Google & Facebook. 

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Leading cultural change through Digital Transformational Agenda and creating future media leader for the organization.
Driving Industry Initiatives with Advertising Associations focussing Measurement, Advertising Guidelines, and Talent Capability.

Harith Iskander
Harith Iskander

Sneaks Co-host

Acknowldeged as the ‘Godfather’ of Stand Up Comedy of Malaysia Harith Iskander was awarded “ASIA’S BEST STAND-UP COMEDIAN AWARD” by TOP 10 of ASIA AWARD 2014.

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Since 1990 Harith has performed ‘live’ at hundreds (if not thousands) or shows and entertained thousands (if not millions?) of people with his unique and original material. His comedy performance is in great demand and any company function is never complete without Harith inevitably bringing the house down with his routine.
In October 2014 Harith became the first Malaysian Stand Up Comedian to hold a show in a stadium - ‘Harith Iskander’s LAUGH MALAYSIA’ saw 9000 people fill up the Stadium Putra in Bukit Jalil and set a record of sorts in the local stand up comedy scene by being the biggest show ever in the history of stand up comedy in Malaysia. So far.
Just prior to that Harith embarked on a six-nation comedy tour titled “The Godfather of Malaysian Stand Up Comedy International Tour” where he performed to audiences in India (Chennai/New Delhi), Korea (Seoul), Hong Kong, Singapore, Australia (Perth) and Indonesia (Jakarta).
This was not his first time to Australia though because in 2012 Harith headlined the “BEST OF MALAYSIA COMEDY TOUR” which covered shows at both the Brisbane and Melbourne Comedy Festival as well as shows in Sydney. 

Hussin Khan
Hussin Khan

Head of Education

Hussin Khan is a certified trainer and instructor specializing in Animation, Games & VFX . He runs EFXCO Sdn Bhd, a training center in Cyberjaya, Malaysia which offers professional certification for Adobe, Unity & Nuke. Recently, he has been experimenting with the Unity game engine in creating real-time rendering and AR/VR content. He strongly believes that AR/VR is the next big thing in Education, Entertainment and Marketing & Advertising.

K Raman
K Raman

Managing Director
Microsoft Malaysia

K Raman, the Managing Director of Microsoft Malaysia is responsible for overseeing the entire Malaysian subsidiary, which includes driving commercial and consumer products, services and support offerings, in addition to leading a staff force of over 270 talented individuals.

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Raman is also a member of the Asia Pacific leadership team, and is dedicated to making Microsoft Malaysia the productivity and platform company in today’s mobile-first, cloud-first world.
With over 25 years of experience in the IT sector, with leadership and management experience spanning across the APAC and ASEAN markets, Raman is an industry veteran well recognized and respected by peers.
Prior to joining Microsoft Malaysia, Raman was the Regional Managing Director for Oracle Corporation, overseeing the ASEAN and South Asia Growth Economies, which comprises a portfolio of 17 countries. An accomplished technology veteran, Raman also served in senior leadership roles in Malaysia with EMC and HP – the latter for 15 years.
Raman graduated with a Bachelor of Electrical Engineering from the University of Malaya. Outside of work, Raman enjoys spending time with his wife and four children. His interests also include scuba diving, golf and traveling.

Lillian So
Lillian So

Digital Transformation Specialist
Enabling cloud adoption at Amazon Web Services

Lillian has been helping companies in Singapore accelerate their cloud adoption, with a focus on digital and fintech companies. She has worked with local brands to expand their regional footprint in Southeast Asia while ensuring that their architecture remains secure, scalable, and cost-optimized.

Oliver Eriksson
Oliver Eriksson

Regional Head of Global Advisory
VML SEA & India

With over 20 years of digital industry experience, Oliver's love affair with digital started back in 1995—when he wrote the code for his first website. A true global citizen, Oliver has lived and worked all over the world. His experience includes leading the digital strategy for clients such as Bentley, Bridgestone, Dell, News International, Colgate and Singapore Tourism Board. Today, Oliver leads the Global Advisory practice for VML Southeast Asia and India. He collaborates with senior clients, VML’s client engagement leadership, as well as its Strategic Planning & Insights teams, to better understand the business landscape, develop strategies to meet clients’ digital transformation objectives, and activate the agency team to deliver the new offering to clients.

Joanna Teo
Joanna Teo

Founder and Managing Consultant
Attribute Data

Joanna is the founder and managing consultant of Attribute Data, a digital optimization consultancy that takes pride in providing discerning, entrepreneurial business teams the thinking, craft and horsepower needed to fully embrace digital analytics and site personalization practices to drive higher customer satisfaction, delightful customer experiences, organizational learning, and business transformation.

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She is a T-shaped digital marketer with proven capabilities in optimizing the business performance in the High Tech, Telecommunications, Automotive, Travel, Government and Financial Industries, with the use of digital analytics and cutting edge experience targeting technologies. Peppy Cloud is one of the platform that Attribute Data has built in their repertoire of services.
Prior, Joanna held senior appointments as Head of Analytics at Mirum Singapore (XM Asia Pacific), Regional Head of Insights & Marketing Sciences at Dell Global BV and gathered a decade of digital analytics and optimization experiences at Ogilvyone Worldwide, Cisco Systems, Yahoo! and Valuair.
Joanna is also member of the Digital Analytics Association and she is part of the I-COM Chief Analytics Officer Council, a global forum for marketing data and measurement.

V. R. Srivatsan
V. R. Srivatsan

Managing Director, Southeast Asia (SEA)

“Always understand what customers need,” is Sri’s unwavering belief through his 26 years of leadership in the IT industry. An intuitive and visionary leader, Sri possesses an in-depth knowledge of the Southeast Asia and India markets, and is passionate in challenging the norm together with his team, to deliver the best possible experiences for customers.

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As the leader for Adobe SEA, Sri is driven by the exciting opportunities to make a meaningful impact on customers and employees, working with top brands across the region on their digital transformation towards an experience-led business.
Prior to joining Adobe, Sri was Managing Director for SAP in Malaysia, Vice President for South Asia region at Business Objects, and had also held several senior positions at Oracle.
Sri has a Bachelor’s Degree in Mechanical Engineering from the Indian Institute of Technology, Madras, and a Master’s Degree in Industrial and Management Engineering from the Rensselaer Polytechnic Institute. Sri is also a member of the Advisory Committee of the School of Informatics & IT at Temasek Polytechnic.
If Sri were not at Abobe, he would be traveling around the world and watching world-class sporting events. 
Follow Sri on Twitter: @srivatsan31 

Michael Stoddart
Michael Stoddart

Director, Market Development
Adobe APAC

Michael Stoddart leads the Market Development team for Adobe in Asia Pacific, supporting Adobe's enterprise customers as they undertake digital content transformation. Michael's longevity, industry knowledge and strategic vision have built significant awareness in the business and creative communities.

Siva Ganeshanandan
Siva Ganeshanandan

Director, Adobe Experience Cloud, Asia Pacific

“I’m the person who helps bridge the gap between the business objectives of marketing professionals and the increasingly amazing but confusing technology that has the potential to help them do their jobs more successfully than ever before.” explains Siva Ganeshanandan, Director,  Adobe Experience Cloud in Asia Pacific.

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Siva’s role at Adobe provides him with insights into how marketers are applying new technology to traditional techniques for results that drive their business growth. “Adobe’s marketing customers across Asia Pacific are engaged in some incredibly innovative digital and social marketing programs. Listening to our customer base and ensuring our technology and solutions are closely aligned to their needs is a constant inspiration.”
As part of his regional duties, Siva also leads Adobe’s industry specialist team that provides executive level consulting and digital roadmaps for Adobe’s most strategic customers.
Siva has fourteen years experience in the industry, eleven of these in Asia Pacific. He joined Adobe in 2011, having held senior roles for many years with companies including Interwoven, where after running APAC marketing, he led the regional Optimost business. He started his career with Cisco Systems in the UK before joining Mirror Image, the content delivery provider, in a role that brought him to Singapore.

Mark Szulc
Mark Szulc

Principal Solution Consultant
Adobe Asia Pacific

Mark Szulc, Principal Solution Consultant, Asia Pacific, works with Adobe's leading customers & partners as they take advantage of Digital Marketing. He has more than twenty years of experience assisting large organisations increase their market share, improve operational efficiencies, automate processes and drive revenue growth.

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Specialising in digital experiences, he has held various positions from creating some of Australia & New Zealand’s first online web presences, working on the leading magazine publications, to managing development teams, system admin and consultancy services.
Aside from being an evangelist for Adobe’s solutions & technologies, Mark can be found blogging  at, exploring the world or tinkering with technology.

Join us on stage at the Adobe Experience Forum 2017


This is your opportunity to grace the stage or nominate a speaker you would love to hear from. 
Singapore’s premier event for marketing professionals, we’re looking for visionaries, thought provokers, innovators, storytellers, creative geniuses and digital marketing experts. 
Our participants are looking to be inspired, but more importantly, they want to leave the event with tangible next steps to help transform their business to become customer experience led.
To nominate yourself or someone else, please click here

See highlights and more from Adobe Symposium 2016

Watch Adobe Symposium 2016 Keynote and Locknote videos on-demand. Share in the experience, and get the latest insights and best practices in digital marketing. Discover new trends in data-driven marketing, customer experience, cross-channel marketing, programmatic advertising and gain marketing insights for technologists.

What is Adobe Experience Cloud?

Adobe Experience Cloud gives you access to an integrated set of solutions to build campaigns, manage your advertising, and gain deep intelligence about your business. And it’s all unified through powerful core services that give you access to your customer profiles, centralized assets, powerful tagging, and an ecosystem of partners and developers to extend the value of all the solutions. It’s everything you need to orchestrate a great customer experience.

Adobe Advertising Cloud
Meet the future of cross-channel video, display, search, and social ad delivery.
Adobe Analytics Cloud
Data and analytics no longer just inform — they now predict.
Adobe Marketing Cloud
Give customers personal and relevant experiences across all marketing channels.