L'IA pour les graphistes

Découvrez les outils d'IA à la disposition des graphistes et comment ils peuvent vous aider à améliorer votre productivité et vous conduire dans des directions surprenantes.


Go fast and make things.

Like the printing press in the 15th century and the personal computer in the 20th, artificial intelligence is disrupting how people create in the 21st. Though it may take some time to get used to new AI-powered tools, you’ll find that they can eliminate old headaches and open up new possibilities for your work.

Graphic design with AI isn’t new.

With smartphones in the pockets of two thirds of the world’s citizens and computers in nearly half of all homes, digital design has overtaken print as the dominant medium. Design software has kept pace, improving by leaps and bounds and much of that design innovation depends on the use of artificial intelligence.

The power of machine learning.

Through machine learning, software makers like Adobe have automated the most tedious processes to make design work easier and faster. Before smart selection tools, for example, if you wanted to replace the background of an image in Adobe Photoshop, you had to spend a lot of time carefully outlining the subject. Just tracing a person’s hair could take hours. But thanks to Auto Selection and Select Subject, that process now takes just a few minutes (with a little refining)..


The Content-Aware Fill tool in Photoshop is another great example of AI we now take for granted. When you want to fill in an area in an image, instead of using trial and error to match the colour and tone, you can instantly and seamlessly fill it with content sampled from another part of the image. This is because the app is performing incredibly fast calculations based on the values in surrounding pixels.


Just as these AI-powered features have become indispensable for designers, amazing new generative AI tools are finding their place in the designer’s toolset.

The introduction of generative AI.

In recent years, computer scientists have developed AI models that have made the wide-scale use of generative AI possible. Trained on millions of data points, these models learn how to generate images based on simple text prompts.


The more data they’re trained on, the better these models get, so that now you can generate impressive images just by typing a few words into a prompt field. You can experiment with new ideas, explore different colour palettes, expand images and more, faster than ever.


Learn more about the impact of generative AI on creative work

Firefly generated tea cup

Three major benefits of AI in graphic design.

Whether you’re using AI or generative AI, this technology can help to make your work easier, faster and more fun and it might even help you to discover new artistic directions.

  • Greater efficiency: AI tools can help you to automate repetitive tasks like separating subjects from backgrounds, resizing images and applying consistent styles, so you can focus on more complex and creative work. These tools also spare you the physical and mental strain that come with peering at the tiniest details on your screen to select the right pixels or match fonts. 
  • Unlimited creativity: Generative AI is a great brainstorming tool. You can try new ideas and concepts faster than ever, so you can explore your wildest ideas and see how they work with an ai art prompt
  • Greater accessibility: With automated accessibility checks, AI can find issues with readability, colour contrast and more. It’s faster and more reliable than checking accessibility yourself.

How to use AI for graphic design.

Here’s just a sample of what you can do with graphic design using AI.


L'outil Remplissage génératif vous permet d'ajouter ou de supprimer du contenu dans vos images à partir d'un simple prompt. Par exemple, vous pouvez instantanément remplacer un porte-documents par une planche de surf ou supprimer une personne indésirable de l'arrière-plan. Vous pouvez également agrandir la zone de travail ou modifier le rapport L/H d'une image à l'aide de fonctionnalité Développement génératif (l'époque où il fallait faire tenir du texte dans une image trop petite est révolue).


Outre des outils d'IA générative, Photoshop inclut des outils d'IA, tels que Modification des traits du visage, qui détecte automatiquement les visages et leurs traits dans une image et permet de les manipuler avec précision et simplicité à l'aide de commandes intelligentes. Si vous devez tracer des courbes uniques, l'outil Plume de courbure utilise l'IA pour vous permettre de créer des tracés de façon intuitive et de redimensionner les segments d'un simple geste.

Landscape with Generative AI tools


New generative AI features in Illustrator can make it a lot easier to work with scalable images. Now you can transform a simple text prompt into a fully editable vector graphic with Text to Vector Graphic. With Generative Recolor, you can use text prompts to experiment with different colour palettes. So just type your inspiration, like “pumpkin spice” or “spring wildflowers” and see what happens. Also, the new Retype feature allows you to select static images or outlined text and quickly identify matching fonts from Adobe Fonts.


Other AI features in Illustrator include a global editing feature that automatically identifies similar vector shapes in a document so you can edit all shapes at once. Puppet Warp lets you make changes to objects without redrawing or modifying each anchor point, so you can create variants faster. And with Content-aware Crop, you provide an image and get AI suggestions on how to crop it.

AI generated two finger peace sign with different colour backgrounds

Adobe Firefly web app

With the Firefly web app as your AI generator, you can create images in any style and in a variety of aspect ratios with a text prompt. Use it to try new ideas, get out of creative ruts or to start a new design when you’re pressed for time. You can also use Firefly to create unique text effects and add or remove objects with Generative Fill. You can also find these features in Adobe Express.


Firefly’s generative AI models are designed to be commercially safe, which means you can create content with confidence knowing that you can use the content in both personal and professional projects.

Firefly prompt with examples in background

Adobe Fresco

Thanks to AI, you can paint digitally with Live Brushes that look, feel and act like the real thing. Create watercolours that bleed in real time or build up paint thickness for a 3D effect.

AI generated painting of a dachshund running


Powered by Adobe Sensei AI, Content-Aware Fit saves you time and steps fitting graphical content in InDesign documents by identifying the best portion in your content and fitting it into the frame automatically.

AI Generated dog in a spacesuit

Adobe Photoshop Lightroom

Adobe Sensei machine learning automatically applies tags to photos, so your keyword searches instantly pull up the images you’re looking for — no manual tagging required. Also, with Auto Settings, you can get automatic suggestions for edits to contrast, exposure, highlights, shadows, whites, blacks, saturation and vibrance. And you can select Enhance Details to recover fine details that often get lost in digital image processing.

Side by side photos of a man with glasses

Add in the final touches to enhance an entire portrait with a single click or tap with Polished Portrait and/or Darken Beard.

Adobe Stock

AI even has a role to play in Adobe Stock. Adobe Sensei can speed up the entire search process with smart search features, so you can find the images, audio or video you need fast.

AI generated Field of flowers
AI generated tree house

Explore the magic of generative AI for yourself.

Everyone’s talking about AI right now, but you have to try it for yourself to get a true sense of the possibilities. Think of AI tools as an extension of your natural design skills and the experience you’ve developed as a designer. They just allow you to apply your talents more efficiently so that you can go from vision to iteration faster. With these tools you’re still a graphic designer, but you’re also a creative director, using AI to help build upon and perfect your unique vision.

Partager cet article

Projetez-vous dans l'avenir avec Adobe Firefly.

Utilisez l'IA générative et de simples prompts pour obtenir des créations de qualité optimale, qu'il s'agisse d'images, d'effets de texte ou de palettes de couleurs.

Vous aimerez peut-être aussi

Les avantages de l'IA générative
Comprendre l'art IA
Fonctionnement de l'IA générative
Générateur de peintures par IA