5 Strategies for Getting More YouTube Subscribers

Ready to get more YouTube subscribers? Smart move. The video platform provides unprecedented viewer access and phenomenal marketing opportunities. Around the world, there are over 2 billion (logged-in) monthly users and over 1 billion hours of video watched each day. In the U.S., YouTube tops Facebook among adults—73% use YouTube while 69% use Facebook and in young adults the numbers are even higher with 90% of 18- to 24-year olds on the platform, according to Pew Research Center.

Wanting to shine on the platform is a no-brainer, but how do you get more subscribers? Even the best content won’t get plays without a strategy in place for people to find you, want to watch you, and then (most importantly) subscribe to you! Here are five strategies to get more YouTube subscribers.

1. Offer consistent content

Create consistent, quality content that viewers want. How can you know what people want? Discover what your target market is curious about by researching keywords. Armed with this information, you can create video content (as it relates to your brand) tailored to your audience’s future searches. When you sprinkle in a keyword-rich video title and tag…Voila, content magic.

The next step is to make videos that are easy to watch. Shoot for good audio and a nice backdrop. Prepare any slides or props in advance. Outline what you’ll say, so during recording you sound confident and clear. Your videos don’t need to be perfect—in fact people will connect with your authenticity—but effort will show and viewers will reward you with loyalty. Here are some additional tips for delivering consistent content:

Pro showcase: Elizabeth Lucy attracted 1,000 new YouTube subscribers in one month by providing consistent, quality content on a highly-searched topic. Before COVID-19 hit, Elizabeth had been creating health content as a public health expert. When the virus hit in February, she pivoted to fill people’s need for quality health information about the pandemic and had 1,000 new subscribers in 1 month. As of April 2020, she has 2,500 subscribers.

2. Create a visually consistent channel

Pink graphic design that reads Fitness Vlog featuring an image of a woman doing aerobics

https://www.adobe.com/express/create/banner/youtube-channel-art

Uplevel your YouTube channel with beautifully designed channel art. Click the customizable template above to get started.

graphic design reading "how to start a youtube channel" with black, orange, and white

https://www.adobe.com/express/create/thumbnail/youtube

Create thumb-stopping thumbnails using Adobe Spark’s free, customizable templates. Click the design above to get started.

Make your YouTube channel look good. People come to YouTube for so many reasons (entertainment, education, news, shopping), and there are literally billions of hours of things they can watch. Make sure people want to come to your channel by using professional designs and brand-aligned colors. These techniques will help your channel shine:

3. Invite people to subscribe

YouTube is not the place to be shy, so invite your viewers to subscribe to your channel. People love an invite! They want a reason to connect. Your viewers are busy, so unless you prompt them, they might not even think to click subscribe. Here are some ways to work the request into your videos, your video page copy, and even create a subscribe button on your channel page:

4. Engage with viewers

Showing your viewers love builds community and can get you more YouTube subscribers. People want to feel appreciated and they also want to feel as though they are part of something. Meaningful engagement with commenters not only heartens the original commenter, it also demonstrates to new visitors that you’re an interested and engaged brand investing in viewers. Here are some ways to get this going:

5. Promote your channel

Above all, you have to market your channel to get more subscribers. If the people don’t know you’re there, then the people won’t ever subscribe. Build on your existing marketing efforts to help your channel grow. Here’s a multi-pronged approach to promoting your YouTube channel.

Social Media

Use all your platforms as a funnel to your YouTube channel. Facebook, Instagram, Snapchat, Twitter, LinkedIn—wherever you have followers, let them know about the amazing videos you are creating on YouTube. Post teaser videos to drive new viewers to your channel. You can even ask your followers on your other social channels to subscribe to your YouTube channel. People want to love you. Help them!

YouTube

Do in-platform promotion to get more followers. From how you structure your channel to the keywords you use, leverage all the opportunities the platform provides you to grow.

Web

Use your business website or blog as a way to showcase your YouTube videos. Let your audience know just what they’re missing out on. Embed your entire video, or a teaser clip, on your blog or website, along with a link to your channel and an invitation to subscribe. Daniel Rappaport of Pazzaria TV shares that posting these backlinks will boost your video SEO. Plus, recommended Rappaport, be sure to include the link to your newest YouTube video in each edition of your email newsletter campaign.

Ready to ramp up your YouTube following? Be sure to tag #AdobeSpark with your YouTube creations for the chance to be featured.