How Pinterest works

When and how often to post on Pinterest

Consistency matters more than volume. Most accounts see the best results by publishing between 4–10n Pins per day, including original Pins and saved content from others.

Best posting times vary by audience, but many creators see strong engagement during:

• Midday, around 2pm–4pm
• Evening, around 8pm–9pm

Rather than chasing exact times, focus on posting regularly and monitoring your analytics to see when your audience is most active.

How to post on Pinterest using the mobile app

Pinterest’s mobile interface is the most commonly used way to publish content. The steps below reflect the current UI.

How to post a standard Pin

1. Open the Pinterest app and log in.
2. Tap the plus icon at the bottom of the screen.
3. Select Pin.
4. Upload an image or video from your device.
5. Add a title, description, and destination link.
6. Edit the alt text for accessibility and search visibility.
7. Choose a relevant board.
8. Tap Publish.

Your Pin will be live immediately.

How to post an Idea Pin

1. Open the Pinterest app and tap the plus icon.
2. Select Idea Pin.
3. Add images or videos, up to 20 pages.
4. Edit each page with text, stickers, audio, or effects.
5. Add a title and description.
6. Tag topics or products if relevant.
7. Choose a board.
8. Tap Publish.

Idea Pins are optimized for engagement and discovery rather than direct traffic.

How to post a video Pin

1. Log in to Pinterest using a business account.
2. Tap the plus icon and select Pin.
3. Upload or record a video.
4. Add a title, description, and link.
5. Edit alt text.
6. Choose a board.
7. Tap Publish.

Video Pins autoplay in the feed and benefit from short, attention-grabbing visuals.

How to post Rich Pins

Rich Pins require a Pinterest business account and a verified website.

1. Convert your account to a business account in Settings.
2. Add the appropriate meta tags to your website pages.
3. Use the Pinterest Rich Pin validator to submit a page.
4. Wait for approval, usually within 24 hours.

Once approved, any Pins linking to correctly tagged pages will automatically display as Rich Pins.

How to post Product and Collection Pins

Product and Collection Pins are designed for shopping and sales.

To create them, you need:

• A business account
• A claimed website
• A connected product catalog

Creating a Collection Pin

1. Tap the plus icon and select Pin.
2. Upload a main image or video.
3. Add title, description, and product link.
4. Tap the product tag icon.
5. Add products from your catalog or URLs.
6. Save and publish to a board.

Collection Pins let users browse multiple products from a single Pin.