Pinterest is a visual search engine designed for inspiration and discovery. Unlike traditional social media, it allows users to share original images and videos while also pinning curated content from others to personal boards. While the platform has a strong historical base with women aged 50–64, its reach is diversifying rapidly. Gen Z and male audiences are currently growing by 40% year over year, creating fresh opportunities for brands to reach new demographics through high-intent discovery.
Key takeaways
- Pinterest functions as a search engine, making content discoverable via external search results.
- High purchase intent characterizes the platform, where users are seven times more likely to buy pinned items.
- Visual storytelling is essential for success in creative industries like home decor, beauty, and DIY.
- New trends for 2026 favor maximalism, tactile textures, and heritage-focused aesthetics.
Using Pinterest for business
Marketing on Pinterest offers unique advantages because content remains evergreen. Posts can be discovered months or even years after they’re published, especially if they’re optimized with relevant keywords. Brands can leverage specialized features to drive sales directly:
- Product pins: These sync real-time pricing and availability from your website.
- Catalogs: This feature allows you to upload your entire product range for easier shopping.
- Pinterest analytics: These tools help you understand audience behavior and refine your strategy.
- Shopping lists: Users can save and organize products they intend to purchase.
Because 64% of users visit the platform specifically to shop, it’s an ideal environment for moving customers from inspiration to purchase.
10 Pinterest marketing ideas for high engagement
1. Direct to other content
Pinterest is a powerful tool for driving traffic to external sites. Every post should include a clear destination URL to guide users toward your primary platforms.
- Link to blog posts, YouTube videos, or specific product pages.
- Use short video clips to tease longer-form content elsewhere.
- Tag your location in the pin description to attract a local audience to your physical store or regional service page.
2. Share newsletter-style content
Repurpose your email marketing for a visual audience. This helps your content reach beyond your existing subscriber list and attract new leads.
- Convert your top-performing newsletter tips into a series of scrollable images.
- Include a strong call to action to join your mailing list.
- Use regional keywords if your newsletter contains local events or localized industry news.
3. Product marketing
The shoppable nature of Pinterest makes it a prime location for direct sales. Unlike other platforms, users here expect and enjoy direct product promotion.
- List every product you sell with clear pricing and availability.
- Create themed boards that group products by color, season, or regional trend.
- Optimize pin titles with SEO-friendly terms like "best [product] near me" or "[product] trends in [city]."
4. Tips and tricks
Sharing expertise builds trust and establishes your brand as an authority. Educational content consistently performs well in search results.
- Create quick hacks or industry secrets that provide immediate value.
- Use bullet points within the image to make the tip readable at a glance.
- Focus on solving common problems faced by your specific geographic or niche audience.
5. Before and after pictures
Visual transformations are highly shareable and provide social proof for your services or products.
- Show the results of home renovations, beauty treatments, or DIY projects.
- Mention the specific location of the project to boost local SEO.
- Encourage users to save these pins for their own future inspiration boards.
6. How-to tutorials
Educational content is the backbone of Pinterest. Users often search for guides on how to complete specific tasks.
- Break down complex processes into simple, digestible steps.
- Use video pins for a more immersive teaching experience.
- Focus on tutorials that feature locally available materials or cater to regional climates and lifestyles.
7. Infographics
Data visualization is an effective way to present statistics and facts in a skimmable format.
- Transform industry reports into colorful, easy-to-read charts.
- Use keywords in the alt-text of the infographic to improve search rankings.
- Highlight regional data or localized market trends to appeal to specific geographic demographics.
8. Behind the scenes
Showing the human element of your business fosters a deeper connection with your community.
- Film office tours or "day in the life" segments.
- Show the manufacturing or crafting process of your products.
- Tag your local city or neighborhood to build a sense of community with nearby followers.
9. Share useful resources
Curating content from others can position your profile as a go-to resource for industry information.
- Use boards to collect tools, articles, and websites that your audience would find helpful.
- Focus on resources that are relevant to your professional niche.
- Include local community resources or regional partner businesses to strengthen your local network.
10. Re-pin content
Engagement on Pinterest is a two-way street. Sharing content from others helps you stay active without needing to create original posts every hour.
- Re-pin user-generated content that features your products.
- Share inspirational pins from non-competitors in your industry.
- Curate pins that reflect local culture or seasonal trends in your target market.
10 trending Pinterest ideas for 2026
1. Gimme gummy
This trend focuses on tactile, rubbery textures and jelly-like finishes.
- Post pins featuring jelly-textured beauty products or translucent accessories.
- Showcase 3D gummy-style jewelry or phone cases.
2. Glamoratti
The ‘80s are returning with maximalist power dressing and bold luxury.
- Focus on structured silhouettes and sculptural shoulders.
- Highlight chunky gold jewelry and vintage-inspired editorial shoots.
3. Neo deco
Modern art deco is replacing beige minimalism in interior design.
- Share geometric patterns, fan arches, and chrome hardware.
- Create mood boards for luxury lounge spaces featuring brass accents.
4. Cabbage crush
Cabbage is the new culinary star for its versatility and health benefits.
- Share recipes for blistered cabbage or fermented dishes like kimchi.
- Post visual guides for creative, vegetable-based meal prep.
5. Darecations
Adventure travel is taking priority over standard beach vacations.
- Target thrill-seekers with pins about river rafting or rappelling.
- Build travel guides centered around major global sporting events.
6. Afrohemian decor
This style fuses African heritage with bohemian design for a cultured aesthetic.
- Feature traditional Nigerian textiles, Ethiopian art, or bamboo curtains.
- Focus on interiors that tell a story through handcrafted materials.
7. Extra celestial
The alien-core aesthetic is moving into the mainstream with futuristic vibes.
- Post holographic makeup looks and opalescent home decor.
- Showcase sci-fi inspired fashion and cosmic accessory designs.
8. Poetcore
An intellectual and nostalgic alternative to loud maximalism.
- Focus on literature-inspired fashion like satchel bags and capes.
- Use moody, academic photography to highlight intentional living.
9. Glitchy glam
Beauty is embracing imperfection with avant-garde and asymmetrical looks.
- Feature mismatched manicures or two-toned lip colors.
- Share smudged eyeliner looks that break traditional beauty rules.
10. Cool blue
Frosty, subzero blue is the defining color palette of the year.
- Incorporate glacier-inspired accessories and icy blue wedding gowns.
- Create winter-themed branding or frosted makeup tutorials.
Pinterest drawing ideas
Artists can use the platform to build a portfolio and engage with other creators. Consider these content angles:
- Share step-by-step anatomy studies or gesture drawing exercises.
- Create character design prompts based on the gummy or glamoratti trends.
- Post texture studies focusing on chrome, brass, or translucent materials.
- Develop color palette challenges using trending subzero blue tones.
- Offer daily drawing prompts to encourage followers to pin their own versions.
Pinterest board ideas for graphic designers and marketers
Professional boards should be organized to help with both inspiration and authority:
- Brand identity boards: Group typography, logo styles, and color palettes.
- UI and UX inspiration: Save layouts for mobile apps and website wireframes.
- Ad creative archives: Organize high-performing ad examples for market research.
- Photography style guides: Collect images based on lighting or composition.
- SEO and marketing infographics: Gather data visualizations that explain industry trends.
Interested in increasing your reach on Pinterest? Get started for free with Adobe Express today.