Seven delicious ways to promote your business this World Chocolate Day.



Chocolate. Where would we be without it? When we first taste it as children, it’s love at first bite. As adults, we still get excited when we reach for our favorite chocolate from the box or sink our teeth into the gooey center of a just-baked brownie.

That’s probably why, every July 7th, people from across the globe give this foodie delight the celebration it so richly deserves. If you run a shop, café, restaurant or any other type of biz, and want to join in by paying homage to all things chocolate, this is your time to shine like the glossiest ganache.

In this one-stop guide, we’ll talk you through how to make standout content that will have your customers’ mouths watering. Here are seven pieces of inspiration – from menu and social media ideas to poster-ready chocolate quotes.

1 - Craft a special World Chocolate Day menu.

When it comes to putting together your World Chocolate Day menu, it’s tempting to go all-in with candy bars to cross the T’s, and chocolate chips to dot the I’s.

But clarity is everything in menu design. Even if you sell the most dazzling cookie dough freakshakes under the sun, it’s always a good idea to pare back your menu. Less really can be more.

Here are a few tips:

Ready to make your menu? Browse and easily edit thousands of stunning free templates with Adobe Express.

2 - Whip up some chocolatey recipes.

One of the best things about chocolate (and there are a lot) is its versatility. You can pack so much into a cake that you’d make Homer Simpson blush. But you can also use it sparingly to add subtle depth to low-and-slow barbecue dishes, or even combine it with tomatillos, chilies, nuts, and sesame seeds for an authentic Mexican mole.

If you’ve got a killer recipe and want to share it for World Chocolate Day, then here are a few ways to do it:

Try Adobe Express today

3 - Serve up some sweet social media posts.

Thanks to its association with happiness and fun, chocolate lends itself perfectly to social media. So, don’t sleep on the opportunity to share images and GIFs.

Image-based Facebook posts and eye-catching Twitter summary cards generate far more engagement than their text-only equivalents. And then you have Instagram — the go-to platform for well-curated pics of your most chocolatey creations.

Needless to say, great photography and graphic design skills don’t always come easy. But with Adobe Express, you can design, resize, and publish your social posts in a flash. Here are a few ideas to get you started:

Looking for more inspiration? Check out 33 social media post ideas to boost your business.

4 - Send out enticing invites.

No World Chocolate Day business breakfast, promo day or party would be complete without a fancy invitation.

Use it to entice your special guests with some great images, provide key details, and build that all-important hype for the big day.

Keep the text punchy, personalized, and precise — don’t include any info that isn’t of the ‘need-to-know’ variety. The good news is — we’ve got thousands of stunning templates to help.

5 - Put up some appetizing posters.

If you’re hosting an event, posters are a great way to generate buzz. While most posters consist of standard components like title, text, graphics, and whitespace, it’s important to follow some additional principles to help yours do the job properly.

Ready to build buzz for your big event? We’ve got plenty of high-quality poster templates to help. Upload your images, branding, and details in a flash — and simply hit print.

Try Adobe Express today

6 - Promote your World Chocolate Day event with flyers.

In marketing, repetition breeds recognition. In fact, you may need to expose people to your message between seven and 20 times before they truly notice it and take action. Alongside your static posters, you can make a mini flyer version to hand out on the streets and share online. This can really help you hammer home the message.

Make your flyers for free with Adobe Express — and choose from thousands of great templates.

7 - Share your tasty business card using QR codes.

When it comes to marketing your World Chocolate Day event, nothing quite beats the personal touch. A business card can help you seal the deal with a face-to-face interaction and get across the key details of your business.

With Adobe Express QR Code templates, you can go one step further by adding a code that links out to your World Chocolate Day event. It’s fun, forward-thinking, interactive — and it might just encourage a promising new customer or contact to drop by.

Chocolate quotes to inspire you this World Chocolate Day.

Looking for some shareable inspiration? Our collection of funny chocolate quotes is a great starting point for a social post or other visual asset.

Useful things to know.

When is World Chocolate Day celebrated?

Globally, people celebrate World Chocolate Day on July 7th. However, there are also similar events in the calendar, such as International Chocolate Day on September 13th. This marks the birthday of Milton S. Hershey.

Why do we celebrate World Chocolate Day?

We celebrate World Chocolate Day to mark the date in history when chocolate was first introduced to Europe. It’s worth noting, though, that Mexican, Central and South American civilizations cultivated and used cacao for many centuries before this. Overall, it’s just a wonderful opportunity to celebrate a globally adored foodstuff.

How do people celebrate World Chocolate Day?

People mostly celebrate World Chocolate Day by eating chocolate — and sharing their love of chocolate on social media. It’s also a great opportunity to try new recipes and check out different varieties of chocolate that you haven’t tasted before.