Personal Branding: Brand Yourself on Social Media

Read on our tips on increasing your presence on social media.

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Establish yourself as a “brand.”

Remember the famous adage: “On the Internet, nobody knows you’re a dog”?

Well, that phrase has been flipped on its head these days. There is infinitely more exposure and transparency on the Internet now, which provides you the opportunity to control how you want to be perceived by others.

That’s why it’s crucial to establish yourself as a “brand.” Be consistent on whichever social media platforms you use, which in turn, ensures that your followers know what to expect from you.

Connect to like-minded individuals.

No matter whether you’re an employee in a large company or a small business owner, a freelancer, or a high-ranking executive in an organization, you surely want to learn and grow in your field. What better way to do that than to learn with others who are on a similar path as yours?

Social media gives you flexibility, as others worldwide can find your one tweet or an Instagram post. Similarly, you could see people with whom you want to exchange your ideas, which means that each of you is learning something in the process.

Explore our free Twitter & Instagram templates below to make your social media channels more appealing.

Land that dream job.

Your resume is only one part of what a potential employer can learn about you. Your social media is a living resume.

Imagine this: a company receives a resume of candidate A, while candidate B sends his resume, but also shares his social media profiles, granting HR the opportunity to see the candidate’s posts, conversations, their understanding of the field, and more. Which candidate is most likely to get the job?

Granted, this is a very simplified scenario, but as social media networks continue to gain popularity, it’s importance in your professional career can’t be understated. Of course, this isn’t just limited to getting a job, as social media’s proactive use will also help in getting new clients for your business. You can use Bootstrap templates to create your website or start with one of our free cover letter templates to make yourself more unique.

Open new opportunities such as consultation, speaking engagements, and more.

If you have something unique to share, people will be interested to hear your thought process and perspective.

For example, suppose you’ve always wanted to speak at international conferences or teach people how to overcome challenges you’ve experienced in the past. In that case, you must harness the potential of social media to make that dream come true.

When you put out a LinkedIn post or a video on YouTube, it reaches hundreds of thousands of people. And that kickstarts the domino effect. There are high chances that this will help you accomplish your dreams in more ways than you could imagine, such as consulting projects, becoming a part of panel discussions, and more.

That’s not all – you could also become a key influencer in your space, which means that you could get brand sponsorships from companies that align with your expertise, which can help you reach out to an even bigger potential audience.

Try our free video maker tool to create your next video in minutes.

How to brand yourself on social media?

Define your niche.
First and foremost, you’ll need to decide what areas you would like to focus on marketing yourself, whether it’s related to your work, hobbies, etc. Fret not, if you want many things, and choosing between them isn’t easy, you can start by prioritizing one or two of them. As people start acknowledging your expertise, you could dabble in other fields, too.
Create a schedule for yourself.
Suppose you’re using social media services every day. In that case, you’ll spend 30 minutes creating new content, 20 minutes engaging with people in your field, and 10 minutes seeing if people have followed up on your previously-created content; a schedule will help you not get overwhelmed. Automate your social media feed by using social media management software like Buffer. Not only will it save time, but it will also ensure that you can schedule your content even when you’re not online.
Create highly engaging images or videos.
If you want to increase your social media engagement, consider using memes that will make your target audience laugh. Great visual content can motivate your audience to engage and share more. More shares lead to more brand awareness as new audiences see, share, and then follow your content.Create a video by using Adobe Spark Video. If you encounter formatting issues with video file types, you can use video converter software to standardize all your content so you can start editing. If you don’t have much of your own to use in a video, look for other options like video stock footage to save you time and money and provide you with the perfect footage for your video. Ensure that you are consistent with your posts. If you post once a day, start doing that as a habit so your followers know what to expect.

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Leverage your social media channel for branding yourself.

We now know that social media marketing is certainly not just limited to companies. People love to create connections with others online, and doing so with a bit of marketing strategy at play can yield incredible results.

Therefore, you need to exploit such platforms to their full potential by being out there, sharing your expertise, your thoughts, and more. Even if you don’t get any of the benefits mentioned above (which is highly unlikely), the amount of learning you’ll take away from it is simply unparalleled.

This article is contributed by SaaSworthy, a website that aims to help businesses and users find the right software for their needs.

More templates for social media marketing.