Avec un logotype, l’essence de votre enseigne repose uniquement sur un mot ou une expression. Un créateur de mode peut utiliser des polices aérées pour un look raffiné, tandis qu’un service juridique optera plutôt pour une police plus classique, signe de stabilité et de permanence. Quel que soit votre objectif, Adobe InDesign vous permet de créer des logotypes expressifs.
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Tout d’abord, identifiez le style qui vous représente : élégant, sympa, ludique. Vous pouvez même évoquer la nature de votre activité.
Saisissez votre texte et sélectionnez-le. Utilisez le menu Polices du panneau Propriétés pour parcourir les polices par catégorie ; cliquez sur Trouver davantage pour accéder à d’autres polices Vous pouvez mieux cibler votre recherche en sélectionnant une police, puis Afficher des polices similaires. Cliquez sur Activer pour installer une police Adobe Fonts.
Remarque : Typekit a été rebaptisé Adobe Fonts. La bibliothèque de polices est entièrement disponible dans le menu Polices.
Pour peaufiner notre police, nous avons sélectionné notre logotype puis choisi Texte > Vectoriser afin de créer des tracés modifiables. Nous avons remanié les empattements (lignes décoratives à l’extrémité des contours) en sélectionnant des points de contrôle avec l’outil Sélection directe et en les déplaçant à l’aide des touches fléchées du clavier.
En l’absence de point de contrôle à manipuler, nous en avons ajouté un à l’aide de l’outil Ajout de point d'ancrage avant de déplacer les points au-dessus pour créer de nouveaux empattements.
Lorsque notre logotype a eu exactement l’aspect souhaité, nous avons sélectionné toutes les lettres avec l’outil Sélection et appliqué une couleur de fond dans le panneau Propriétés.
Comme vous pouvez le constater, une touche de personnalisation peut vraiment transformer un design.
Non seulement votre logotype est parfaitement unique, mais vous pouvez le répliquer facilement dans tous vos supports marketing et de marque.
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