Let’s face it: Getting “enough” likes and shares on social media can feel intimidating — especially if you’re building your personal brand or marketing your business. That’s why it’s crucial to cultivate a sense of self-worth off-line. As McLean Hospital reports, social media can be associated with conditions like anxiety and depression. But for bloggers and social media enthusiasts who rely on their platforms to earn a living, share their work or just express themselves, it’s essential, not to mention meaningful and rewarding, to have that engaged audience.
With the right approach, you can protect your sense of well-being and boost your social media engagement at the same time.
One way to do this is by taking your own photos for social media or your blog. Yes — even if you have zero experience. Photography offers an amazing creative plug socket that can help you better express what you want to say, all while increasing your likes, comments and shares.
According to the Content Marketing Institute, using images online will get you up to 2.3 times more attention on Facebook and 1.5 times more on Twitter. And, as Hubspot reports, posts with visuals can help readers retain 55% more information than text-only ones.
Whether you have a fancy DLSR camera or simply a smartphone, you can absolutely learn how to take engaging photos for your blog or social media — and have fun doing it.
1. Create an action plan.
Before you jump in to changing your social sharing habits, take a moment to assess where you are, where you’d like to go and how you’re going to get there.
If your primary goal is audience engagement, take a look at where you are now and set a realistic target for where you’d like to be in a year. But don’t let the numbers be your only focus — you can also set creative goals to help get you out of your comfort zone or practical goals like posting on a regular basis.
Decide what your first step is going to be. For some, updating their blog with a new template or setting up new social accounts needs to come first. For others, it might be deciding on a photo theme or style. Don’t let the possibilities overwhelm you — if you’re not sure where to start, try playing around with creative photography apps to get inspired and make beautiful images right from your smartphone.
Shift as needed.
Some of the things you try might not turn out how you want them to, and that’s okay. Be willing to change and adapt as you get more experience and keep experimenting until you find out what works.