Happy 25th, digital advertising.

Here’s to 25 more.

We’ve come a long way since 1994 and the era of clicks and blinking banners. Today, digital advertising is all about genuine experiences that resonate with customers. We’re proud to have been a part of this last quarter century of digital transformation, but we’re even more excited to keep innovating into the future. To celebrate, we’ve compiled research and insights into our report Now We’re 25 — not just to see where we’ve been, but to envision the future of digital advertising and beyond.

Happy 25th, digital advertising.

Here’s to 25 more.

We’ve come a long way since 1994 and the era of clicks and blinking banners. Today, digital advertising is all about genuine experiences that resonate with customers. We’re proud to have been a part of this last quarter century of digital transformation, but we’re even more excited to keep innovating into the future. To celebrate, we’ve compiled research and insights into our report Now We’re 25 — not just to see where we’ve been, but to envision the future of digital advertising and beyond.

A walk down memory lane.

Learn about the early years of the industry and the internet itself in our detailed infographic. And track the milestones and accelerated change that have brought us to the incredibly diverse media landscape of today.

A walk down memory lane

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The future of digital advertising starts here.

We’re working to bring technology and creativity together and put customers at the center, exploring the possibilities of AI to deliver exceptional ad experiences at scale. And we keep exploring emerging media — like voice-based devices, IoT devices, and AR — to help us keep you ahead of your competition.