How Adobe Audience Manager compares to our competition.  

Adobe Audience Manager is an experience-led data management platform. Take a closer look and you’ll find we offer features you can’t get anywhere else.

Get our free guide on the top evaluation criteria when selecting a DMP.

Everybody else

Adobe Audience Manager


Transparency

They don’t explain how devices are linked together, often add hidden fees, and shroud their match-rate calculations.

 

We provide transparency to ensure customers understand their audiences and can plan campaigns with the best information. Our features are well documented to ensure you’re not investing in a black box. And there are no additional fees with our standard features.


Control and flexibility

They only give you a single option for device graphs and a limited selection of data providers and onboarding partners.

We give customers full control and flexibility over how their data is organized and activated. We also offer you the freedom to use the partner you want to work with.


Agnostic platform

They often only work with a few data sets and also advocate the purchase of their own data.

We can onboard any data set and work with any onboarded data. We are not involved with selling data to avoid conflicts of interest.


Time to market

They have fewer real-time integrations and can take weeks to process data and deliver reports.

We minimize the time it takes to process data and speed up time to market by using Adobe Experience Cloud integrations, providing mobile tagging, offering the most real-time S2S integrations, and more.


Better audience insights

They can’t ingest some types of first-party data, and some features, like A/B testing and reporting, are outsourced to external vendors.

 

We give you a complete view of user interactions with the ability to ingest data from almost any source.

We also provide the tools to gauge and improve campaign performance, including our built-in A/B testing tool, and deliver robust analytics solutions for audience-level data.


Select


Prime


Ultimate


If you're an enterprise that has ... 

An emerging analytics practice 

A mature analytics practice

An advanced analytics practice 

Ad hoc analysis with Analysis Workspace
Drag-and-drop any number of data tables, visualizations, and components (channels, dimensions, metrics segments, and time granularities) to a project.

Rules-based attribution 
First touch, last touch, etc. 

Offline data integration
Integrate data from a CRM system or any other source of online or offline enterprise data (e.g. loyalty program levels) as an added analysis dimension.

3

15

200

Advanced segmentation with Segment IQ 
Discover the most statistically significant differences among segments through an automated analysis of every metric and dimension. 

Anomaly detection 
Automatically find unexpected trends in your data. 

Contribution analysis
Discover hidden patterns in your data to explain statistical anomalies and identi fy correlations behind unexpected customer actions. 

10 Tokens (Runs)

20 Tokens (Runs)

Additional predictive tools
Advanced insights powered by statistical modeling and machine learning.

Optional

Optional

Optional

Algorithmic attribution
Use machine-learning to assign attribution across the different channels. 

Optional

Optional

Optional

Pricing

Adobe Analytics Select 

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Adobe Analytics Prime  

Request Demo 

Adobe Analytics Ultimate 

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Adobe Analytics Select

Enterprise-grade analytics.
Empower your decision making with accurate, timely, and insightful data. With drag-and-drop segment building and customizable reporting, you can discover your high-value customers and the best ways to engage them.

Adobe Analytics Prime

Multichannel analytics for enterprise.
Understand your customers, find new insights, and identify issues — all with real-time, multichannel data. Measure the effectiveness of your mobile apps to understand how people interact with your digital experiences across devices.

Adobe Analytics Select

Enterprise-grade analytics.
Empower your decision making with accurate, timely, and insightful data. With drag-and-drop segment building and customizable reporting, you can discover your high-value customers and the best ways to engage them.

Adobe Analytics Select

Enterprise-grade analytics.
Empower your decision making with accurate, timely, and insightful data. With drag-and-drop segment building and customizable reporting, you can discover your high-value customers and the best ways to engage them.

Adobe Analytics Select

Enterprise-grade analytics.
Empower your decision making with accurate, timely, and insightful data. With drag-and-drop segment building and customizable reporting, you can discover your high-value customers and the best ways to engage them.

Adobe Analytics Select

Enterprise-grade analytics.
Empower your decision making with accurate, timely, and insightful data. With drag-and-drop segment building and customizable reporting, you can discover your high-value customers and the best ways to engage them.

Everybody else
They don’t explain how devices are linked together, often add hidden fees, and shroud their match-rate calculations.

Adobe Audience Manager
We provide transparency to ensure customers understand their audiences and can plan campaigns with the best information. Our features are well documented to ensure you’re not investing in a black box. And there are no additional fees with our standard features.

Everybody else
They only give you a single option for device graphs and a limited selection of data providers and onboarding partners.

Adobe Audience Manager
We give customers full control and flexibility over how their data is organized and activated. We also offer you the freedom to use the partner you want to work with.

Everybody else
They often only work with a few data sets and also advocate the purchase of their own data.

Adobe Audience Manager
We can onboard any data set and work with any onboarded data. We are not involved with selling data to avoid conflicts of interest.

Everybody else
They have fewer real-time integrations and can take weeks to process data and deliver reports.

Adobe Audience Manager
We minimize the time it takes to process data and speed up time to market by using Adobe Experience Cloud integrations, providing mobile tagging, offering the most real-time S2S integrations, and more.

Everybody else
They can’t ingest some types of first-party data, and some features, like A/B testing and reporting, are outsourced to external vendors.

Adobe Audience Manager
We give you a complete view of user interactions with the ability to ingest data from almost any source.

We also provide the tools to gauge and improve campaign performance, including our built-in A/B testing tool, and deliver robust analytics solutions for audience-level data.

Learn more

All benefits

All features

“Delivering a great experience really begins with the data. We use Adobe Audience Manager as our central data warehouse, acting as the foundation for us to drive customer insight.”

Gordon Ho, Senior Vice President of Global Marketing and North America Sales, Princess Cruises

Let’s talk about what Adobe Audience Manager can do for your business.

Let’s talk about what Adobe Audience Manager can do for your business.