Digital Marketing Webinar Series | Adobe Experience Cloud

What does it take to create exceptional experiences and be a customer favourite?

In the new age of digital experiences, businesses need to seamlessly create and deliver rich, compelling content to customers across media and screens.

Take part in the Adobe Experience Cloud Webinar Series, and discover what it takes to become a customer favourite today:

Connect new ideas with business realities
Design and deliver personalised world-class expriences to customers at scale
Attract new customers and reinvent customer loyalty

Realising the power of your data
Leveraging attribution to build data-driven advertising strategies

What: A monthly webinar series

When: Every last Thursday of the month, 13:00 to 14:00 (SGT)

Who: Adobe solutions experts

For who: Roles in marketing, digital, communication, customer experience, creative and IT.

Why participate? Learn how to approach customer loyalty in the digital age and chat live with our experts.

Realising the power of your data

Advertising is becoming increasingly complex with marketers trying to navigate through walled gardens, tightening privacy controls and partner relationships. With the increase in customer expectations for relevant and personalised experiences, these issues are causing marketers to rethink their advertising strategies.

Join this session to hear about the key trends that are shaping advertising regarding data sovereignty, control and the importance of your own data.

Amy Robson, Snr Product Manager for the Experience Cloud, will take you through:

Key trends that are shaping advertising
The importance of your 1st party data and how to take advantage of this
How to effectively plan your data strategy with Privacy and Control in mind

Take part in the Adobe Experience Cloud Webinar Series, and discover what it takes to become a customer favourite today.

When: Thursday, 22 November, 2018

Time: 13:00 to 14:00 (SGT)

Presenter:

Amy Robson
Snr Product Manager & Regional Evangelist, APAC
Adobe

Leveraging attribution to build data-driven advertising strategies

Marketers dream of delivering the perfect message to the right audience at the optimal time and place. Look ahead of what’s the top of the mind for the majority of your peers and use data-driven attribution to optimise your advertising strategy. In this session, we will investigate the advertising trends as well as how to leverage attribution to build effective and personalised digital campaigns.

Udipta Basumatari, Group Director, Adobe Advertising Cloud, and Biren Balakrishnan, Senior Solution Consultant, Adobe, will take you through:

Impact of analytics and attribution on advertising delivery and marketing spend
Key differentiators between Adobe Advertising Cloud and Adobe Analytics attribution solutions
Success stories in the market and best practices for attribution analytics

Take part in the Adobe Experience Cloud Webinar Series, and discover what it takes to become a customer favourite today.

When: Thursday, 6 December, 2018

Time: 13:00 to 14:00 (SGT)

Presenters:

Udipta Basumatari
Group Director, Adobe Advertising Cloud

Biren Balakrishnan
Senior Solution Consultant, Adobe

What is Adobe Experience Cloud?

Adobe Experience Cloud gives you access to an integrated set of solutions to build campaigns, manage your advertising, and gain deep intelligence about your business. And it’s all unified through powerful core services that give you access to your customer profiles, centralised assets, powerful tagging, and an ecosystem of partners and developers to extend the value of all the solutions. It’s everything you need to orchestrate a great customer experience.