ADOBE EXPERIENCE CLOUD WEBINAR SERIES

Digital Marketing Webinars by Adobe
What does it take to create exceptional experiences and be a customer favourite?

In the new age of digital experiences, businesses need to seamlessly create and deliver rich, compelling content to customers across media and screens. 

Take part in the Adobe Experience Cloud Webinar Series, and discover what it takes to become a customer favourite today:
  • Connect new ideas with business realities
  • Design and deliver personalised world-class expriences to customers at scale
  • Attract new customers and reinvent customer loyalty


Register for upcoming sessions:

 

What: A monthly webinar series

When: Every last Thursday of the month, 13:00 to 14:00 (SGT)

Who: 
Adobe solutions experts

For who:
Roles in marketing, digital, communication, customer experience, creative and IT.

Why participate?
Learn how to approach customer loyalty in the digital age and chat live with our experts.
 

 

Be at the frontier of accelerated collaboration

 

In the era of experience businesses, marketers and creatives must work quickly to design, manage and deliver compelling digital customer experiences on all devices and across channels. With the explosion of touchpoints, even seasoned creative and marketing teams struggle to streamline coordinating efforts across teams to efficiently deliver timely and personalised content at scale. Hear how you can deliver captivating experiences to your customers by providing creative freedom with brand consistency and curated content. 

Join us to find out how you can:
  • Accelerate collaboration between creatives and marketing through a centralised asset repository
  • Save time and reduce cost for creatives cost and campaign launched while retaining creative freedom
  • Turn disjointed content into seamless, targeted experiences that keep your customers engaged

Take part in the Adobe Experience Cloud Webinar Series, and discover what it takes to become a customer favourite today.
 
When: Thursday, 31 May, 2018

Time: 13:00 to 14:00 (SGT)

Presenters:
Ivy Lim
Senior Solution Consultant
Adobe

Nelson John
Senior Solution Consultant
Adobe
 

 

Campaign 101: Sales and marketing alignment to personalise your customer experience

 

Your customers' expectations are higher than ever. They want deeply personalised and relevant experiences. Create real time, one-to-one experiences at scale by leveraging automation and the rich data capabilities of Adobe Campaign and seamlessly integrating it with your CRM system. It is about aligning sales and marketing teams and orchestrating meaningful experiences throughout the customer journey. 

Join this webinar and learn about how you can:
  • Drive consistent messaging across the customer lifecycle
  • Enable full ‘end-to-end’ campaign analysis and ROI reporting
  • Achieve a holistic view of your prospect and customer data
  • Enhance customer relationship while you align sales and marketing processes

Take part in the Adobe Experience Cloud Webinar Series, and discover what it takes to become a customer favourite today.
 
When: Thursday, 7 June, 2018

Time: 13:00 to 14:00 (SGT)

Presenter:
Xavier Faures
Senior Solution Consultant
Adobe

 

 

Advertising technology is not an island – we already have too many of those

 

The advertising technology industry is rapidly changing as is the technology that powers it. All too often, digital advertising is delivered in silos, using disconnected technologies and measurement approaches by independent teams. Yet, the convergence of advertising and marketing technology has reached a point where advertising can be delivered as a puzzle piece that completes the broader customer-centric strategy. 

Join Tom Braybrook, Strategy & Solutions Lead, Adobe APAC,  as he dives into the key integration capabilities between advertising and marketing, as well as how differentiated customer experiences can be delivered across all channels. In this webinar session, you can learn about:
  • Data – Discover the best practices to integrate your audience and measurement data
  • Content – Streamline your creative workflows and say good-bye to content chaos
  • Orchestration – Strategically plan and implement your advertising alongside with direct marketing and digital personalisation

Take part in the Adobe Experience Cloud Webinar Series, and discover what it takes to become a customer favourite today.
 
When: Thursday, 28 June, 2018

Time: 13:00 to 14:00 (SGT)

Presenter:
Tom Braybrook
Strategy & Solutions Lead, Asia Pacific
Adobe

 

What is Adobe Experience Cloud?

Adobe Experience Cloud gives you access to an integrated set of solutions to build campaigns, manage your advertising, and gain deep intelligence about your business. And it’s all unified through powerful core services that give you access to your customer profiles, centralised assets, powerful tagging, and an ecosystem of partners and developers to extend the value of all the solutions. It’s everything you need to orchestrate a great customer experience.
  

  

 
Adobe Advertising Cloud
Meet the future of cross-channel video, display, search, and social ad delivery.
 
 
Adobe Analytics Cloud
Data and analytics no longer just inform — they now predict.
 
 
Adobe Marketing Cloud
Give customers personal and relevant experiences across all marketing channels.