ADOBE EXPERIENCE FORUM MALAYSIA

15 May, 2018 | The St. Regis Kuala Lumpur | #AdobeXF

Adobe Experience Forum

Conference Speakers

 

LEARN FROM OTHER EXPERIENCE MAKERS.
Join thought leaders, experts, and local brands from around the region who are at the forefront of change. With inspiring keynotes you'll gain insights into the fast-moving world of digital marketing.  
 

Peter Pohlschmidt
Peter Pohlschmidt

Head of Digital, Malaysia Airlines


Pete is heading the Digital Department of Malaysia Airlines at a pivotal moment to help turnaround the business to be a profitable and stock listed airline by 2019.

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Digital @ Malaysia Airlines encompasses the entire digital customer journey including E-commerce Solutions, website and mobile apps, Digital Marketing & Merchandising, Innovation & Digital Transformation and a newly established Data Sciences unit.

Pete has spent nearly 20 years in E-commerce and online travel. Having started off with Microsoft MSN and Expedia in Germany, he was part of launching two online travel agencies, Opodo in Europe and Zuji in Asia. He then headed off for 10 years to the Middle East, starting-up the E-commerce department for Qatar Airways before taking up the role with Malaysia Airlines.


Jayaram Gopinath Nagaraj
Jayaram Gopinath Nagaraj

General Manager, Blaze Digital


Jayaram has spent the last 15 years making his mark in the growing Malaysian digital scene. He started off in Astro Radio at the tender age of 19 with Malaysia’s Premier Teen Community, xfresh.com, and progressed quickly into a leadership role with Malaysia’s No.1 English radio station, hitz.com. As Astro Radio became more focused on the digital delivery of Content, Jayaram was asked to head the Digital Department, during which he developed 22 Award winning mobile radio apps.

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He then took on the role of Specialist, Mobile Application Development and Device Testing with one of Malaysia’s Big 3 telcos, Maxis Berhad. He was the lead technical liaison with all smartphone vendors (Apple, Samsung, HTC, Blackberry, Huawei) for device engineering and mobile application development.

In May 2013, he rejoined Astro Radio and was tasked to transform the digital department into a fully independent commercial and production unit. So far, he has successfully increased revenue by 36% YoY and has won the company numerous advertising awards.

His ability to drive results has led him to his most recent venture - Blaze Digital. He is now responsible for the expansion of Blaze from 32 Digital properties to over 50 properties with Astro’s recent partnership with KarangKraf.  As General Manager of Blaze Digital, Jayaram’s focus is on new technology development and commercial opportunity for clients and advertisers across all of Astro Group’s digital properties.

Rohan Karma
Rohan Kamra

Regional Digital Marketing Manager, Asia Pacific & Japan, Intel


Digital marketer with over a decade of experience leading marketing strategy, Digital media & business development across Tech, CPG and FSI. Currently he is leading Paid Media, Content & MarTech initiatives for Intel across 15 markets in APJ.

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Rohan strives to reach a significant number of Intel’s intended audience through targeted media and help create connected, personalized experiences to produce tangible business value for the organization and its customers.

Member of the Intel's first ever digital Hub- a real time monitoring center to tap into data across social, search and external media which helps in making data driven decisions.

Rohan loves to travel and is a foodie at heart. He is always ready for a new experience. Right now he is trying to teach his 1 year daughter to walk, talk and tweet!

@rohan_kamra | linkedin.com/in/rohankamra

Leroy Chua
Leroy Chua

Head of Media and Digital Management, BRAND’S Suntory International


Leroy joined BRAND’S Suntory, formerly known as Cerebos Pacific Limited in 2016. With more than a decade of experience, he leads BRAND’S Suntory’s media and digital transformation in Asia. Part of his remit includes customer and user experience across all touchpoints. Latest success is the website revamp in Asia, a partnership with Adobe to provide users with a personalized web experience.

Prior to joining BRAND’S Suntory, Leroy had stints in publishing and agency side. With the wealth of experience across industries, he has successfully helped brands with their digital strategy.


Michal Golebiewski
Michal Golebiewski

Chief Marketing & Operations Officer, Malaysia, Microsoft


Michal Golebiewski, the Chief Marketing & Operations Officer (CM&OO) of Microsoft Malaysia is responsible for leading the entire span of the marketing and operations functions of the subsidiary.

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This is an area that Golebiewski is well acquainted with, after having led various divisions within the marketing and operations team over the last 19 years in Microsoft Poland and Romania. This includes leading the Server and Tools Business, as well as the Customer and Partner Experience and Business Planning Operations function in Microsoft Poland.

Prior to joining Microsoft Malaysia, Golebiewski was also the CM&OO in Microsoft Romania.

Golebiewski will also play a key leadership role in directing and managing the overall business and marketing strategy as well as execution in Malaysia, overseeing product marketing groups, marketing communications, compete, business operations, enterprise marketing, public relations as well as customer and partner experience efforts.

Golebiewski graduated with a degree in Electronics from Warsaw Technical University, and enjoys swimming, and reading books in his spare time.

Juha Hamalainen
Juha Hamalainen

Solution Sales Specialist, Marketing Solutions, Asia, Microsoft


Juha has over 15 years of experience with business applications in various roles across delivery, presales and sales. As the Solution Sales Specialist and Adobe Alliance Lead at Microsoft Asia, Juha works alongside Microsoft and Adobe teams to help our joint customers develop their customer experience capabilities across sales, service and marketing touchpoints. Before joining Microsoft, Juha worked at Nokia APAC and Accenture holding various retail and channel sales management roles.


V. R. Srivatsan
V. R. Srivatsan

Managing Director, Southeast Asia, Adobe


“Always understand what customers need,” is Sri’s unwavering belief through his 26 years of leadership in the IT industry. An intuitive and visionary leader, Sri possesses an in-depth knowledge of the Southeast Asia and India markets, and is passionate in challenging the norm together with his team, to deliver the best possible experiences for customers.

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As the leader for Adobe SEA, Sri is driven by the exciting opportunities to make a meaningful impact on customers and employees, working with top brands across the region on their digital transformation towards an experience-led business.

Prior to joining Adobe, Sri was Managing Director for SAP in Malaysia, Vice President for South Asia region at Business Objects, and had also held several senior positions at Oracle.

Sri has a Bachelor’s Degree in Mechanical Engineering from the Indian Institute of Technology, Madras, and a Master’s Degree in Industrial and Management Engineering from the Rensselaer Polytechnic Institute. Sri is also a member of the Advisory Committee of the School of Informatics & IT at Temasek Polytechnic.

If Sri were not at Abobe, he would be traveling around the world and watching world-class sporting events. 

Follow Sri on Twitter:
@srivatsan31

Siva Ganeshanandan
Siva Ganeshanandan

Director, Adobe Experience Cloud, Asia Pacific, Adobe


“I’m the person who helps bridge the gap between the business objectives of marketing professionals and the increasingly amazing but confusing technology that has the potential to help them do their jobs more successfully than ever before.” explains Siva Ganeshanandan, Director,  Adobe Experience Cloud in Asia Pacific.

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Siva’s role at Adobe provides him with insights into how marketers are applying new technology to traditional techniques for results that drive their business growth. “Adobe’s marketing customers across Asia Pacific are engaged in some incredibly innovative digital and social marketing programs. Listening to our customer base and ensuring our technology and solutions are closely aligned to their needs is a constant inspiration.”
 
As part of his regional duties, Siva also leads Adobe’s industry specialist team that provides executive level consulting and digital roadmaps for Adobe’s most strategic customers.
 
Siva has fourteen years experience in the industry, eleven of these in Asia Pacific. He joined Adobe in 2011, having held senior roles for many years with companies including Interwoven, where after running APAC marketing, he led the regional Optimost business. He started his career with Cisco Systems in the UK before joining Mirror Image, the content delivery provider, in a role that brought him to Singapore.

Mathieu Hannouz
Mathieu Hannouz

Sr. Evangelist & Group Manager, Adobe Experience Cloud, Adobe


Mathieu Hannouz is on the Subject Matter Expert team at Adobe working on external evangelism and internal enablement for Adobe's Cross-Channel Communication Solutions. With more than 15 years of experience in technology and marketing, and a proven track record with C-level audiences, Mathieu helps marketers translate strategy into technology and fuses it into the DNA of marketing, practices, people, and culture. As a thought leader on cross-channel marketing strategies such as mobile, loyalty, and online-offline, he also provides input on product strategy and roadmap development.
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Mathieu holds a Master's degree in Information Technology from Universite de Rennes 1 (France) and a Master's Degree in Sales & Marketing from ICSV - CNAM in Paris (France).
 
Mathieu is based in Boston - Massachusetts and can be reached through twitter and email.

Kenneth Chow
Kenneth Chow

DSP Group Director, Southeast Asia, Adobe Advertising Cloud, Adobe


Kenneth Chow is Group Director for Southeast Asia at Adobe Advertising Cloud, managing the growth and strategy for the DSP business, formerly known as TubeMogul, an industry leading technology platform focused on cross-channel programmatic buying.
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Originally from Toronto, Canada, Kenneth has been with the Adobe Advertising Cloud since 2013 where he managed and grew the Sales and Client Services efforts. Tapping into his passion for data-based decision making and being at the fore-front of Programmatic technology, he’s consulted top brands and agencies looking to adopt and incorporate technology into their digital business, with the aim of achieving greater efficiencies and driving ROI.
 
Leveraging this experience and seeing the tremendous growth opportunity in Asia, he packed his bags and moved to Singapore in early 2016 to help continue growing the footprint of programmatic advertising in Asia.

He joins a team of passionate professionals, who he’s already learned so much from, and looks forward to hearing your thoughts and opinions on how technology and digital transformation are helping brands identify their audiences to improve ad relevancy and measurement.

Let’s chat.

Paul Burnett
Paul Burnett

Principal Evangelist, Creative Cloud, Asia Pacific, Adobe


Paul is the Principal Evangelist for Creative Cloud in APAC. Before Adobe Paul ran his own Design, Web and Video Company MAD - Multimedia Art Design for many years, and also worked as the Senior APAC Evangelist for Macromedia. With over 20 years experience in the industry, Paul believes that clean, simple design, engaging interactivity, and creativity make for a great user experience.

Chak Ming Fai
Chak Ming Fai

Head of Solution Consulting, Southeast Asia, Adobe


Chak Ming Fai is the Head of Solution Consulting for Adobe South-East Asia. He advises customers on the adoption of Digital Marketing and Digital Media solutions.

Prior to that, Chak headed the Adobe mobile consulting practice in APAC and Japan, working with operators to develop content services based on Adobe’s mobile solutions.
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Chak’s previous roles in Adobe were in technical presales and consulting in South-East Asia, where he gained an extensive knowledge of Adobe’s products and solutions.
 
Before joining Adobe, he was with Microsoft Singapore, handling business development and content operations for MSN. He has also had technical field sales experience in IBM and running his own Web design startup.

Chak graduated from the National University of Singapore with a degree in Computer Science.

Mark Szulc
Mark Szulc

Principal Solution Consultant, Asia Pacific, Adobe


Mark Szulc, Principal Solution Consultant, Asia Pacific, works with Adobe's leading customers & partners as they take advantage of Digital Marketing. He has more than twenty years of experience assisting large organisations increase their market share, improve operational efficiencies, automate processes and drive revenue growth.
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Specialising in digital experiences, he has held various positions from creating some of Australia & New Zealand’s first online web presences, working on the leading magazine publications, to managing development teams, system admin and consultancy services.

Aside from being an evangelist for Adobe’s solutions & technologies, Mark can be found blogging  at www.markszulc.com, exploring the world or tinkering with technology.

Access the Adobe Experience Forum 2018 presentation decks:

 

What is Adobe Experience Cloud?

Adobe Experience Cloud gives you access to an integrated set of solutions to build campaigns, manage your advertising, and gain deep intelligence about your business. And it’s all unified through powerful core services that give you access to your customer profiles, centralized assets, powerful tagging, and an ecosystem of partners and developers to extend the value of all the solutions. It’s everything you need to orchestrate a great customer experience.
  

 
Adobe Advertising Cloud
Meet the future of cross-channel video, display, search, and social ad delivery.
 
 
Adobe Analytics Cloud
Data and analytics no longer just inform — they now predict.
 
 
Adobe Marketing Cloud
Give customers personal and relevant experiences across all marketing channels.