Adobe can help. Adobe Campaign ensures that all your channels are in sync. That means your online channels, such as email, web, mobile, and social, match your offline channels, including direct mail, call center, point of sale, and kiosks. Combining simulations and forecasting with Adobe Sensei, Adobe Advertising Cloud helps you allocate and optimize marketing budgets across channels. Then, tie in programmatic advertising to your plan, expanding your reach with retargeted search and display content sent to the best audiences.