Consumers are looking for authenticity in 2017. Live videos are an effective way to establish trust, and a new tactic to appeal to ad-avoidant audiences. The most impressive example this past year was Target and Gwen Stefani’s collaboration – A four-minute live music video filmed on a 32,000 square foot sound stage.
While few brands can pull off a live video so elaborate, live content that provides something of value to your audience can still be engaging. Try out live tutorials and behind-the-scenes views to promote live interaction with your brand.