Most banks let customers pay bills, deposit checks, and transfer funds via mobile, which lowers costs, cuts expense, and contributes to bottom-line growth for the bank. But for experiences that inspire customers, look to the companies that were born mobile. They’ve moved beyond enabling transactions to removing friction from basic processes that make it easier for consumers to view, move, and manage their money. That increases account signups, deposits, cross-sales, and product penetration that all drive revenue, contributing to topline growth.
To be at the forefront of the mobile experience, banks need to get ahead of the customer — to comprehend their goal in every moment, immediately offer them the right product or service, and make it possible for them to add it instantly on the go.
“2017 Digital Trends in Financial Services and Insurance” Econsultancy and Adobe, 2017
“2017 U.S. Retail Banking Satisfaction Study (SM),” J.D. Power, April 27, 2017.
“7 Key Mobile Trends in Financial Services,” Waracle, September 6, 2016.
“ADI U.S. Finance Survey 2017,” Adobe, 2017.
“Adobe Mobile Maturity Study,” Adobe 2017.
Aurelie L’Hostis, Zhi Ying Ng, Peter Wannemacher, and Rachel Roizen, “2016 Global Mobile Banking Functionality Benchmark,” Forrester, July 15, 2016.
“State of Digital Transformation in Financial Services” report, Econsultancy and Adobe 2017
“Mobile Banking Adoption: Where Is the Revenue for Financial Institutions?,” Fiserv, 2016.
“Transforming the Mobile Customer Experience,” V12Data, November 28, 2016.