Mountain View, California
Centralized asset management empowers content creators and quickens production.
Synopsys is a software leader well known in the semiconductor industry. When the company decided to branch out into software security, they needed a way to tell their story to new markets. This required them to rework their website to better engage customers with fresh and exciting content, empower teams to create content quickly, and consolidate websites of acquired companies into the Synopsys brand.
Because they had assets spread across siloed systems, even minor site updates could take hours to complete, as content creators had to rely on the web team to upload any new assets to their content platform. With Adobe Experience Manager, content creators can now develop and manage approved assets themselves in real time — all from one centralized location. And because they no longer have to depend on developers or a centralized web team for updates, they can train more people to produce content, speeding up the content creation process.