Adobe Target

Test and optimize digital experiences — every time, with Adobe Target.

Find the individual in the haystack—and then delight them. A/B and multivariate testing. Personalization. AI-powered automation at scale. Get the whole optimization engine with Adobe Target.

Adobe Target

Test and optimize digital experiences — every time, with Adobe Target.

Find the individual in the haystack — and then delight them. A/B and multivariate testing. Personalization. AI-powered automation at scale. Get the whole optimization engine with Adobe Target.

Benefits

Take omnichannel personalization to the masses.
The best experiences are consistently personal. Use our unified, progressive profile to give the best experience through every channel.

Stop guessing with A/B and multivariate testing.
Running isolated tests in silos just doesn’t cut it. Instead, easily test everything through every channel every time.

Improve every experience with AI-powered automation and scale.
AI is critical to modern optimization. Test and personalize to every visitor, applying artificial intelligence with a single click.

Source   |   Disclaimer

Exceptional customer experiences require exceptional tools.

Adobe stands alone as the Leader in experience optimization platforms. Read more in the report The Forrester Wave™: Experience Optimization Platforms, Q2 2018.

How we're different

Progrexion

“With Adobe Target, we found the ideal balance to address different customer preferences, resulting in a 14% lift in conversion.”

Philips

“Adobe Experience Manager Managed Services is a smart solution that enables us to deliver new information and experiences faster.”

2019 Adobe Experience Maker Award Winner

AARP

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Let’s talk about what Adobe Target can do for your business.

Let’s talk about what Adobe Target can do for your business.