Marketing Plan Presentation Ideas and Examples.

One of the best things about marketing is that there’s more than one way to make it work for you. But while your approach to marketing can be unconventional, creative or quirky, it’s still sensible to develop a marketing plan.

Like it says on the tin, a marketing plan is your strategy for promoting your business or your products. No matter what stage you’re at, whether you’re brainstorming ideas or delving the depths of paid advertising, a marketing plan can help give you a sense of perspective and direction.

Once you put that marketing plan into a presentation, it’ll be easier to share and explain your ideas – something you might need to do to secure funding or get the ball rolling. Learn how to get started with this handy guide and find out how Adobe Express can help you build out your own business marketing plan.

What are the benefits of a marketing plan?

Maybe creating a marketing plan feels too much like hard work, or you know you need to do it but you’ve been putting it off. You should know there are real benefits to having a strategy in place and the sooner you implement a plan the sooner you could see the gains. After all, a marketing plan can help you:

• Set clear and measurable marketing goals - It’s easy to say you want to increase conversions and profits, but setting achievable goals can tell you if you’re performing well.
• Create consistency across the business – It’s unlikely that a marketing plan is your only plan. You probably have a business plan and a budgeting plan that you use to make business decisions. Often these plans work together, to create a richer experience for everyone involved.
• Ensure budgets and spending remain on track – Marketing, while good at making you money in the long run, will typically require an initial investment. If you don’t have a marketing plan, it can be harder to track your budget and spend wisely.
• Give a clear sense of direction to marketing teams – If you have a marketing team around you, it’s likely they’ll struggle without a plan in place. When creating your plan, it should be clear to anyone who picks it up what your objectives are, and what needs to happen.
• Can help to get buy-in from investors and employees – Lastly, a good marketing plan can show that you know what you’re talking about. Whether you’re reaching out to investors, onboarding new employees, or working with an agency, a clear plan demonstrates you’re serious about your business and reaching the right customers.

What are the different types of marketing plan?

Just like you need your product or service to perform a unique role in the market, you might need a marketing plan that’s dedicated to one role. It can be tempting to create one generic or overall marketing plan, but with specific plans based on your needs it can be easier to juggle all your responsibilities.

Here are some of the most common types.

• A plan for a specific product launch – Launching a new product can be stressful, and if you’re working to a tight deadline, it can be hard to keep all the plates spinning at once. With a plan dedicated to your product launch, it’s easier to stay on top of tasks while knowing what comes next.
• Content marketing plan – Producing large amounts of content can be tricky. Much like any operation, being able to see the work that’s been completed, the work that’s left, and any future plans is key. You can use your content marketing plan to cover specific details, such as content headlines or SEO keywords.
• Social media marketing plan – Whether you post on social media once a month or three times a day, you need to have an overview of what you’re sharing. There’s always room for responsive marketing, especially on social media, but when things are quiet and you’re racking your brain, having a clear plan or schedule to fall back on is never a bad thing.
• Marketing plan for a specific event – Planning and running an event involves lots of moving parts. A key part of this is marketing. If your event is a one-off, you’ll need a whole new plan that’s specific to the event to ensure everything goes off without a hitch.
• Crisis management plan – When a crisis strikes it’s easy to panic, but having a plan can prevent things from spiralling. You can create a generic guide, but it can also help to identify likely crises and build specific responses.

How to make the most out of these marketing plan presentation examples.

How to create a marketing plan presentation.

One of the best ways to share your marketing plan is on a presentation. As a tool it allows you to combine text and images on a slide to demonstrate your marketing plan clearly. However, creating a marketing plan presentation isn’t always straightforward. Below we put together an easy-to-follow process to ensure you include all the necessary details.

1. Hook the audience – Kick off the presentation with something that will capture your audience’s attention. This could be a surprising stat, a startling gap in the market or a thought provoking question. Grab them at the start and they’ll pay attention till the end.
2. Your marketing goals and objectives – This is what you want to achieve as a result from your marketing. What are you aiming for? This could be an increase in revenue, or a jump up in your number of followers.
3. Your target audience – Here you’ll introduce the people you’re trying to reach. Knowing who you’re talking to when creating marketing material can not only give you direction but can also make your outputs more effective.
4. Competitors/market analysis – What does the current market look like? Are there lots of people out there doing what you do, or are you the only one? Is there much appetite for your product/service or are you breaking new ground?
5. The main marketing strategies you’ll use – You know who you’re selling to, but how are you going to do it? What marketing channels will serve you best and perhaps, more importantly, what are you going to market? Consider your USPs, and how to use them to your advantage.
6. Budgets you’ll need to stick to – While it can be tempting to go all out with your marketing, if you want to last more than a month you’ll need to stick to your budget. Break down key costs and explore how the budget will be divided between marketing channels.
7. Timelines and KPIs – You’ve already discussed your objectives, but how long do you think it’ll take to get there? Setting out a timeline is a great yardstick to measure yourself against, but it can also show others where you expect to be in six months, or a year’s time.